Freescale is on a catchup exercise here. Bosch and ST (and now InvenSense) have a bigger share of the market. The differentiations described in the comment above may help Freescale change some of that dynamic.
@R_Colin_Johnson: I think the differences you point out between Freescale and others (in 6-axis combo MEMS chips) are easy to catchup except for the TMR effect. Differentiations can also come from intelligent application of 3D IC packaging technologies which has potential to further reduce real estate requirements.
ST didn't have a magnetometer until recently. The LSM333D (announced in March) is a combo accelerometer, gyro, and magnetometer. I believe they worked with Honeywell on the magnetometer part.
Also for magnetometers, don't forget AKM (Asahi Kasei Microdevices).
Freescale still don't have a gyroscope, which is a pity.
ST might be leading with accelerometers but they don't have a magnetometer in their portfolio. Honeywell sensing were pioneers in the field of e-compasses followed by Philips/NXP with KMZ series about a decade ago. Now Freescale and Honeywell seem to be the only players in the field.
Bosch and Invensense already had six-axis e-compass combo chips, but Freescale claims to have an edge with its in-package DSP functions for sensor fusion. Freescale also swears by its magnetometer which uses the tunnel magnetoresistance (TMR) effect, which is CMOS friendly and being developed for MRAM too (spun-off as Everspin in 2008), has built-in tamper resistance capabilities plus a FIFO stores the last 32 samples so the applicaiton processor can catch up on readings it might have missed.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.