Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
timemerchant
User Rank
Rookie
re: AMD's new mojo: Betting big and doubling down
timemerchant   6/22/2012 3:00:10 AM
NO RATINGS
I have always preferred AMD's processors and graphics for price performance in desktops for software that needs an x86 and Windows (normally used Mac or Linux). However, after a stint on Alchemy Semi Au1000 families, when AMD took that over, it withered away and almost died. MIPS vs ARM is a story of greed for licensing, otherwise why would an architecture that was 64-bit and multi-core long ago fail so badly. ARM gets a lot of hype, and I have programmed plenty of them, but AMD has the lost ground of Alchemy to recover before banking on ARM converts. Tell developers how the graphics work so we can use them without NDAs like Imagination or NVIDIA. Bare-metal is not Linux, so a binary and an API is useless. Proper data sheets are required.

camelNotation
User Rank
Rookie
re: AMD's new mojo: Betting big and doubling down
camelNotation   6/21/2012 6:04:14 PM
NO RATINGS
I think they're on their way to finding their own niche in the market (and not just based on price). AMD's current A and E series APUs are successful products that accomplish quite a few objectives: 1. Good integrated GPU performance that surpasses Intel's offerings. AMD is right about CPU performance: beyond a certain point, you just don't need anymore. The value is in the graphics and gaming capability. 2. Competitive power consumption. This is the first time AMD has been competitive in this area. That being said, Intel has taken note and is planning a counterattack. Their next generation CPU, Haswell, will have potentially 2.5x the performance of current Ivy Bridge processors. They might actually exceed AMD on pure GPU performance. Given this reality, I think AMD's new focus on software through HSA is really the only logical next step. While Intel is busy brute forcing CPU, GPU performance and process nodes, AMD is executing its (shared) long-term vision for system architecture. And I do believe this will pay off for them. I am looking forward to Kaveri, the first APU to have a unified memory and a gpu with the GCN arcitecture.

mcgrathdylan
User Rank
Blogger
re: AMD's new mojo: Betting big and doubling down
mcgrathdylan   6/20/2012 1:39:55 AM
NO RATINGS
I'm curious about what others think about AMD's new attitude. Is it the case of a company striking out in a bold new direction or just marketing hype? Can it work? Will it?



Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

The 10 Commandments of Electronics
Max Maxfield
18 comments
My chum Rick Curl dropped into my office this morning. We had both decided that we desperately needed some face-to-face time to talk about the current Doctor Who (our feelings are mixed at ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
Post a comment
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
13 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Martin Rowe

Book Review: Controlling Radiated Emissions by Design
Martin Rowe
1 Comment
Controlling Radiated Emissions by Design, Third Edition, by Michel Mardiguian. Contributions by Donald L. Sweeney and Roger Swanberg. List price: $89.99 (e-book), $119 (hardcover).