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t.alex
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re: Freescale's new CEO targets market share growth
t.alex   6/24/2012 1:05:07 PM
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There are too many vendors for microcontrers. It's hard to be competitive long enough.

daleste
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re: Freescale's new CEO targets market share growth
daleste   6/23/2012 4:59:50 PM
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Yes, Automotive is their strength, but also microcontollers to the general market.

t.alex
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re: Freescale's new CEO targets market share growth
t.alex   6/23/2012 12:23:44 PM
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Its gonna me tough. What is the strength of Freescale? Automotive if i am not wrong.

daleste
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re: Freescale's new CEO targets market share growth
daleste   6/22/2012 2:16:13 AM
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Yes, the same mantra he had at TI. The monthly meetings we focused on market share. I expect him to do the same at Freescale. The problem at TI was that most of the market share gains were through acquisitions. I don't think he can do that at Freescale.

ChipBuilder
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re: Freescale's new CEO targets market share growth
ChipBuilder   6/21/2012 5:07:53 AM
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Wow, who would have thunk it, increase market share, yup that's why they get the big bucks. He was brave to speak this early, but this is clearly a meaningless platitude.

mcgrathdylan
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re: Freescale's new CEO targets market share growth
mcgrathdylan   6/21/2012 4:21:48 AM
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@Simon7382- thanks for weighing in. In my opinion, the first public comments of one of the world's largest chip vendors are newsworthy. But to each his own. Cheers.

goafrit
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re: Freescale's new CEO targets market share growth
goafrit   6/21/2012 2:37:36 AM
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We hope so for him and others that need his help to keep their jobs. But it will not be easy because most of the factors are not within his control. China is emerging a threat and that is a concern for a small player like Freescale

goafrit
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re: Freescale's new CEO targets market share growth
goafrit   6/21/2012 2:36:29 AM
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I wish him good luck. Freescale needs to be set FREE to actually grow. But just as Nokia boss has figured out, it goes beyond talking!

Simon7382
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re: Freescale's new CEO targets market share growth
Simon7382   6/20/2012 9:38:53 PM
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All Lowe said was motherhood and apple pie. Of course having been 2 weeks on the job this was to be expected. What I do not see though: what is newsworthy here at all.

mcgrathdylan
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re: Freescale's new CEO targets market share growth
mcgrathdylan   6/20/2012 9:29:09 PM
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thanks analogician. Thanks also for pointing out that we were short one "g." It's been corrected.

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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