I agree with Frank, Robotics, and Bert. If they can make the Surface help do some productive work then that will be a big plus.
For me, I switched from iPad to Android tablet just because of it's boring UI and enclosed ecosystem. If Surface can beat Android tablets at that and deliver a "productive" tablet with a well backed apps ecosystem, I would buy it in a heart beat!
All of the above would still not matter for the mindless sheep who just flock to Apple devices based on what's cool these days.
Conversely, Yunko, a tablet that *is* actually a PC is the only tablet I'd be interested in. And more to the point perhaps, it would stop my chronic complaining about the (previously) ridiculous term, "post-PC era."
In the very first repsonse to this story, I'd suggested this is a tablet that is actually a PC. But perhaps stating this as "it supports Office" was a more descriptive way of putting it. Either way, a tablet that finally DOES have a prayer of replacing a PC, at least a laptop PC. Good deal!
You can do all the readings of headlines and other such, like a tablet, and a whole lot more.
I would think that the "killer app" is not the tablet but the combination of the tablet replacing the laptop AND the iPad through a combination of localized power/storage and cloud computing for bigger jobs. Just a thought perhaps MS is "looking to the clouds".
Think about your earlier comment, how you only use your iPad for personal pleasure, not for work.
Now imagine you have a tablet that can replace your notebook in every way -- for personal as well as for work use.
I think that's the play, the "killer app" for MS -- on your next notebook upgrade cycle, instead of another notebook, you buy a Surface, and it mostly runs on the MS software you have always used for work.
Now instead of getting on that plane with a MS-powered notebook for business and an iPad for pleasure, you ask yourself, "do I really need both of these?" and you leave the iPad behind.
I think that's the hope and the dream for MS. One tablet for all needs.
Ok. You and Bolaji convinced me that this is a defensive play on the part of Microsoft. So, the killer app for Surface is pre-installed Microsoft Office.
I agree. That makes sense. Thank you.
But that's exactly why I go Zzzz.... why would any consumer get excited about pre-installed Microsoft office in his tablet?!!!
Maybe MS views this as a necessary play to continue making big profits in software, with some modest profits in hardware as well.
MS's desktop business model was expensive software on cheap hardware. For notebooks, it's expensive software on moderately priced hardware.
But as tablets continue to take market share from desktops and notebooks, for MS to not be part of that is a disaster for software profits.
So why not just rely on the Dells and HPs and Acers of the world to just provide the hardware platform? Maybe because MS can provide a more competitive complete solution -- it doesn't pay itself royalties. Or maybe it's a case of wanting to get more of its high-value software (like MS Office) pre-installed on that platform, which the OEMs typically don't do. They could get a higher price for a Surface that comes pre-loaded with the full Office suite.
Hmmm, Microsoft office on my tablet. OK. Since Apple did such a great job brainwashing us that media tablets are for medai consumption only, seriously, I hadn't given much thoughts aobut Microsoft office on tablets...Would I like it? Personally, no. (Because I really don't want to work when I am using my iPad) But would this make a business sense for Microsoft? Probably yes.
Junko, Microsoft is primarily a software vendor, notwithstanding its XBox and keyboards, etc. In order for the company to continue to dominate in the software arena it has to enter the tablet -- as in Microsoft Inside. Many people use tablets only for surfing the web but it can also be used for various applications, including Microsoft Office.
That's why Microsoft is going into tablets. It needs to sell its Microsoft Office and other applications. So far, the tablet developers aren't incorporating Office into their devices. Microsoft has to pave its own way. That's the only way Microsoft won't have its products sidelined.
Microsoft must be in the hardware market to safeguard its software business.
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