Well built Ultrabook is better than the Mac Air. For example, the new one from Asus offers a virtually retina like IPS display (1920x1080) on the 13.3" display. Yet, it is cheaper than the Mac Air. Why comparing Surface to an inferior implementation like Mac Air?
Microsoft should not offer everything in a role model device (assuming their words). It has to leave something on the table for the traditionally PC OEMs to innovate. The most important wireless interface for any mobile computing device (i.e. except feature phone, smartphone, voice phone) is WiFi (because connection is almost always free, implementation is so cheap due to much lower royalty than 3G/4G), not 3G/4G or whatever. Why duplicating the 3G/4G modem if smartphone can act as the means to reach WWAN while BT/WiFi is bridging the mobile computing device to the smartphone. We should make the world greener!
I feel that Microsoft will show the 3G/4G option in another SKU when Surface is close to shipping.
Perhaps Jim was on some kind of medication when he wrote the "... content ...". This is the first time that end-users are given a mobile device with twin personalities. I and many friends and colleagues have been waitig for such a device since iPad was launched 3 years ago. If iPad is chapter 1 of realy interesting mobile computing devices, Surface & WP8 and Win8/RT is chapter 2. Now that Microsoft has shown us what a chapter 2 device can be, OEMs can innovate by putting partnerships on top.
I am somewhat disappointed at Jim as I always thought that he was a visionary guy.
Another thing that makes the ipad attractive is that you never have to worry about the price dropping! Sort of a built in high price advantage... It seems as though Moto has done that to some extent with their tablet.. To much less success... Will Microsoft control pricing?
It seems to me that this is destined to be a winner. Anything that has an tablet formfactor that runs windows software at an attractive price point get's me interested. Most of the apps that are used for the Ipad are essentially to make up for the fact that they can't run flash. Hopefully this will not be the case with the windows tablet.
I'm with Bert on this one. 3G/4G connectivity must be offered as an option. There are many consumers who won't even consider a tablet that is not always-connected.
As for lack of content, Bert has a point -- you can get all the content you want on a desktop or notebook Windows PC, so why would it be any less with a Windows tablet?
The difference in the user experience isn't so much about access to content or apps (you know, the stuff we used to refer to as "programs" or "software"), it's the aggregation of content and apps into an online store like Apple, Amazon and Google have done.
But millions of desktop and notebook PC users have installed iTunes and shop at Amazon -- on a machine running Windows. They will still have access to those services or stores with a Windows tablet.
Microsoft should prove its ability in hardware(Win8 on ARM) and pull developers attention to add many apps ..i am sure it can bring lots of user experience(metro UI),LE-HID expertise(Microsoft accessories)..many more expected than competitors..must have Wi-Fi and 3G/4G connectivity..it's not too late to have considerable share..let us watch this space..app store,h/w design,integration of social networks(face book,tiwitter etc) with it's own skype are crucial factors of success..