LCD panel for TV is a commodity. Profit margin is pretty low. Sharp has shifted its focus from LCD panel for TV to a large size LCD, 60 or even 70 inches. In addition, they focus on small high resolution LCD for smartphone and tablet. A join venture of 2 giant companies to commercialize OLED is no doubt good to the market. How it plays out is totally subjected to the market.
For the first time in my life I am listing these two giant competitors are working together on a Video technology platform. It is good that they both are working on a technology that will make the final devices at lower costs.
Announcing partnerships is easy. Where are they going to get the billions of dollars that they would need to compete with the Koreans? Samsung alone has announced that it is investing over $6 billion to commercialize OLED. Very difficult to see this partnership raise an equivalent amount given the record setting losses that both companies have reported of late.
Good to hear that. Market leaders tend not to willing to migrate new technology. So they could cash out their investment as long as they could. That was what happened to Japanese 10 years ago when TV changes from CRT to LCD. This leads to Japanese lost their long time held throne to Korean. I guess Japanese want to have it back in this new round. From consumer, it is good news. Even Japanese failed, they will still push Samsung and LG into LED business more aggressively.
I believe that OLED displays for computers and televisions is the next big thing. Whoever gets there first (at a reasonable price) will win dominant market share. so I hope for their sake that Sony/Panasonic can be competitive in OLED technology.