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mcgrathdylan
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re: Why TI does MCU designs in Shanghai
mcgrathdylan   6/27/2012 4:51:37 AM
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I don't think there is any question that TI wants to do MCU design in China so that it can be tune with the Chinese customers building products. India, I believe, has a great deal of design talent, but TI wants to be as close as possible to customers in China.

mcgrathdylan
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re: Why TI does MCU designs in Shanghai
mcgrathdylan   6/27/2012 4:47:29 AM
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This is a good point. I imagine Western companies doing design in China are bending over backwards to do everything possible to protect their IP. Still, it seems risky...

RajkumarKadam
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re: Why TI does MCU designs in Shanghai
RajkumarKadam   6/27/2012 4:25:29 AM
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How is this trend going to affect the Low cost design centers situated in India? India does not seem to be a good market for manufacturing products, sales i am not so sure compared to China, but my guess is China probably is better.

Sanjib.A
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CEO
re: Why TI does MCU designs in Shanghai
Sanjib.A   6/27/2012 1:07:47 AM
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Yeah...after going through the report you've shared it makes much sense.

junko.yoshida
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re: Why TI does MCU designs in Shanghai
junko.yoshida   6/27/2012 1:04:40 AM
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No, Sanjig. Not directly. However, I think what gets lost in the West often is China's speed. Once they decide to do something, Chinese moves very fast. Do they cut corners? Some do, others don't. But the biggest challenge facing the multinationals is how to keep up with this China speed, in my humble opinion.

Sanjib.A
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CEO
re: Why TI does MCU designs in Shanghai
Sanjib.A   6/27/2012 12:58:48 AM
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It is amazing to see that the local companies some time takes only six month from start of design to tape-out! Do they deliver the products with expected quality? Recently, there was a news about China government kicking off a program that aims to define a national processor architecture: http://www.eetimes.com/electronics-news/4371529/China-mulls-national-IC-architecture-spec Does this move have any relation to that?

WW Thinker
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re: Why TI does MCU designs in Shanghai
WW Thinker   6/26/2012 11:23:12 PM
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You are correct, engineers in China and Taiwan still lacks the disciplines of the west. Quite often, their bosses push for cost-effectiveness at the expense of the few important details.

nicolas.mokhoff
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re: Why TI does MCU designs in Shanghai
nicolas.mokhoff   6/26/2012 10:06:10 PM
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quote: TI is after in China is a smart metering device based on China’s state grid program. TI taped out the first product and is sampling it now, said Roller. “This is a huge opportunity for us.” -- you bet it's a huge opportunity to control costs and precious resources; see PiperJaffray's still useful industry report on those opportunities: http://www.strategicsiliconservices.com/wp-content/uploads/2011/09/MR-PJ-08162010.pdf

William.Hood
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re: Why TI does MCU designs in Shanghai
William.Hood   6/26/2012 9:59:25 PM
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Given China's lack of IP protection and , I'd be VERY uncomfortable with a design center located there.

goafrit
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Manager
re: Why TI does MCU designs in Shanghai
goafrit   6/26/2012 9:09:44 PM
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This has been the truth. From ADI to TI, the industry is going China which means they are building big teams in those countries. But do not be fooled, Americans visit those engineers monthly to help them.

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