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selinz
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CEO
re: Why TI does MCU designs in Shanghai
selinz   6/26/2012 7:16:58 PM
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At a recent conference, I spoke with a colleague who talked about the high engineer turnover in China and Asia in general with his American company. Essentially, they would become trained and then immediately leave and go to a indigenous competitor. Then ultimately, you don't get the business. Thus, it seems like someone like TI would be weary of such practice.

Brutus_II
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Rookie
re: Why TI does MCU designs in Shanghai
Brutus_II   6/26/2012 8:54:57 PM
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Ahhh yes. I see this happening constantly. I guess the benefits are greater than the headaches......but for how long.

goafrit
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Manager
re: Why TI does MCU designs in Shanghai
goafrit   6/26/2012 9:09:44 PM
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This has been the truth. From ADI to TI, the industry is going China which means they are building big teams in those countries. But do not be fooled, Americans visit those engineers monthly to help them.

William.Hood
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re: Why TI does MCU designs in Shanghai
William.Hood   6/26/2012 9:59:25 PM
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Given China's lack of IP protection and , I'd be VERY uncomfortable with a design center located there.

nicolas.mokhoff
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re: Why TI does MCU designs in Shanghai
nicolas.mokhoff   6/26/2012 10:06:10 PM
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quote: TI is after in China is a smart metering device based on China’s state grid program. TI taped out the first product and is sampling it now, said Roller. “This is a huge opportunity for us.” -- you bet it's a huge opportunity to control costs and precious resources; see PiperJaffray's still useful industry report on those opportunities: http://www.strategicsiliconservices.com/wp-content/uploads/2011/09/MR-PJ-08162010.pdf

WW Thinker
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re: Why TI does MCU designs in Shanghai
WW Thinker   6/26/2012 11:23:12 PM
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You are correct, engineers in China and Taiwan still lacks the disciplines of the west. Quite often, their bosses push for cost-effectiveness at the expense of the few important details.

Sanjib.A
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CEO
re: Why TI does MCU designs in Shanghai
Sanjib.A   6/27/2012 12:58:48 AM
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It is amazing to see that the local companies some time takes only six month from start of design to tape-out! Do they deliver the products with expected quality? Recently, there was a news about China government kicking off a program that aims to define a national processor architecture: http://www.eetimes.com/electronics-news/4371529/China-mulls-national-IC-architecture-spec Does this move have any relation to that?

junko.yoshida
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Blogger
re: Why TI does MCU designs in Shanghai
junko.yoshida   6/27/2012 1:04:40 AM
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No, Sanjig. Not directly. However, I think what gets lost in the West often is China's speed. Once they decide to do something, Chinese moves very fast. Do they cut corners? Some do, others don't. But the biggest challenge facing the multinationals is how to keep up with this China speed, in my humble opinion.

Sanjib.A
User Rank
CEO
re: Why TI does MCU designs in Shanghai
Sanjib.A   6/27/2012 1:07:47 AM
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Yeah...after going through the report you've shared it makes much sense.

RajkumarKadam
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Rookie
re: Why TI does MCU designs in Shanghai
RajkumarKadam   6/27/2012 4:25:29 AM
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How is this trend going to affect the Low cost design centers situated in India? India does not seem to be a good market for manufacturing products, sales i am not so sure compared to China, but my guess is China probably is better.

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