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sroller
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re: Why TI does MCU designs in Shanghai
sroller   6/27/2012 11:10:50 PM
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The risks mentioned in the comments above around employee retention and IP protection are very real, but in the end the risk of not being in China is far greater. The needs of local Chinese customers (and other emerging markets) are simply different than what is required in most of the western world today. Product lines based in China will have the best ability to translate those needs into device specs and execute on them.

junko.yoshida
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re: Why TI does MCU designs in Shanghai
junko.yoshida   6/27/2012 5:54:36 PM
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Here's what I've heard lately from a colleague of mine in Beijing: He wrote to me: "Actually, the job market of chip designers in China are still very strong. And engineers are easy to find another good salary job if they do not like the current salary, corporate culture or even the logo or slogan of a company."

yellow1986
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re: Why TI does MCU designs in Shanghai
yellow1986   6/27/2012 4:29:48 PM
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shit~!copy IP is not easy since the cycle time and differenr process

GREATTerry
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re: Why TI does MCU designs in Shanghai
GREATTerry   6/27/2012 4:11:33 PM
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I think it is smart to have the design center located locally, even just for a spin off product of a product family. But the key is how to keep talents an the IP.

junko.yoshida
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re: Why TI does MCU designs in Shanghai
junko.yoshida   6/27/2012 2:49:55 PM
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True, Peter. It is that "ecosystem" that's making China even stronger than ever before.

Peter Clarke
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re: Why TI does MCU designs in Shanghai
Peter Clarke   6/27/2012 12:52:58 PM
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on the other hand it has to be recognized that China and Taiwan have massive contract manufacturing operations at the system level that TI wants its MCU designs to be tuned into India not so much.

junko.yoshida
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re: Why TI does MCU designs in Shanghai
junko.yoshida   6/27/2012 8:03:52 AM
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Good point, selinz. How to retain good local employees is always a challenge for multinationals. Would TI be weary? You bet. But I don't think they have much choice here.

junko.yoshida
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re: Why TI does MCU designs in Shanghai
junko.yoshida   6/27/2012 8:01:48 AM
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TI, for one, has its own MCU design center in India. TI's new China MCU design center won't replace it.

junko.yoshida
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re: Why TI does MCU designs in Shanghai
junko.yoshida   6/27/2012 8:00:28 AM
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I do not believe in miracles, either. No doubt a new chip taped out must be a spin-off product...but then, what we can't lose sight of is that these spin-offs must come to the market, very quickly. Otherwise, you lose the window of opportunity in meeting particular needs of a particular customer. Again, we can discuss who is more experienced in or better at meeting the spec as much as we want, but if we don't have a product designed to meet the spec in the first place, we are not even participating in the market opportunity. Thus, I think TI is making a great move here by installing its MCU design center in Shanghai.

Simon7382
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re: Why TI does MCU designs in Shanghai
Simon7382   6/27/2012 6:09:19 AM
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In my experience the emphasis in China is on cost and speed. Quality, meeting specifications, test coverage, etc., not so much. And, keep in mind that it is pretty easy to tape out a spinoff product in 6 months, which is based on a family which took TI years to develop. Furthermore, a lot of those "quick" products developed in China by Chinese companies are knock-off second sources of US IC-s. While Chinese engineers are willing to work harder and longer hours than their US colleagues they have much less experience. In general I do not believe in miracles, like developing a significant new IC from scratch in 6 months.

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