Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 3 / 3
ovrebekk
User Rank
Rookie
re: The ECís new marketing tactic? Sexism
ovrebekk   6/28/2012 10:43:46 PM
NO RATINGS
It's a paradox, but in countries where gender equality is high men and women actually tend to choose traditional male/female jobs, simply because that's what most people tend to choose if they can choose freely. In my EE class at university in Norway 3 out of a 100 students were women :(

AmandaN
User Rank
Rookie
re: The ECís new marketing tactic? Sexism
AmandaN   6/28/2012 3:26:43 PM
NO RATINGS
I'm not sure what they're getting at with all the lipstick, blush, etc. throughout the video. It feels like they're saying 'Yea, you can be in a lab but you gotta be dressed unappropriately, preoccupied with cosmetics, don't touch anything and leave the real stuff to the men. Oh, and if you're good, we'll let you wear some of our eye protection!'

D2455
User Rank
Rookie
re: The ECís new marketing tactic? Sexism
D2455   6/28/2012 6:28:19 AM
NO RATINGS
Being beautiful disqualifies you for an Engineering position the same way as being knowledgeable hinders you on your way into higher management.

Bert22306
User Rank
CEO
re: The ECís new marketing tactic? Sexism
Bert22306   6/28/2012 1:25:06 AM
NO RATINGS
We all know that the strutting around from that video is not what we typically see in engineering schools and workplaces. But hey, don't get so irate, Sylvie! I've seen more than a few EE Times videos with very attractive EE Times reporters on them! So what, that should stop too? Nooo!

old account Frank Eory
User Rank
Rookie
re: The ECís new marketing tactic? Sexism
old account Frank Eory   6/27/2012 11:44:06 PM
NO RATINGS
Nothing wrong with using attractive models -- most ads do, whether the models are male or female. But seriously, the clothes, the shoes, the dancing and strutting? This looked more like a recruitment ad for a cosmetics company -- and not necessarily for recruiting STEM employees.

nicolas.mokhoff
User Rank
Rookie
re: The ECís new marketing tactic? Sexism
nicolas.mokhoff   6/27/2012 6:07:17 PM
NO RATINGS
In lieu of equal time the male-dominated EC has a page profiling women in science, probably more appropriate to use in a marketing campaign to reach the young and get them interested in science, sans dancing music and high heels: http://science-girl-thing.eu/profiles-of-women-in-science# But then who would pay attention in our visual impact world?

elizabethsimon
User Rank
CEO
re: The ECís new marketing tactic? Sexism
elizabethsimon   6/27/2012 5:03:27 PM
NO RATINGS
As a woman, I have no quarrel with showing beautiful women who like tech in an ad. The problem I have with this ad is that there is only one short scene that actually shows a woman DOING something technical. There is an unfortunate stereotype (especially in the USA and Europe) that only unattractive people are interested in tech. Since most women want to be considered attractive this tends to discourage them from tech. This ad may be an attempt to counter that but they should be able to do that without it coming across as sexist.

GoStripes
User Rank
Rookie
re: The ECís new marketing tactic? Sexism
GoStripes   6/27/2012 3:34:05 PM
NO RATINGS
Yeah, we all know that women who like tech are totally UGLY. Beautiful women should just piss off. Sexism? That's the idiot who wrote this piece.

chanj0
User Rank
Manager
re: The ECís new marketing tactic? Sexism
chanj0   6/27/2012 3:11:10 PM
NO RATINGS
Like everything else, science shall never be connected to gender, imo. Although, in reality, there are more men than women in science and engineering, there have been outstanding women in these fields. As time goes, I am sure there will be more. I don't understand what inspire EC to make the ad. Is there lack of women in science and engineering in European Countries? I think there has been lack of outstanding high school graduates choosing any subjects related to pure science and engineering. It may just be a cycle. Or it could be a more serious problem in the long run.

Thomas
User Rank
Rookie
re: The ECís new marketing tactic? Sexism
Thomas "Rick" Tewell   6/27/2012 2:59:05 PM
NO RATINGS
Well...at least the production value is good :) From the thumbnail of the YouTube video...I thought this was from the 50's. You really want to meet the folks who do these things and look them in the eye and say "what exactly were you thinking?" This reminds me of the Seinfeld episode when Jerry wanted to know what Elaine and her friend (a woman)did together one day: Jerry: "What else did you two do?" Elaine "Oh, you know, girly stuff." Jerry: "So, uh, flower shows, shopping for pretty bows, then back to her place, strip down to bra and panties for a tickle fight." Elaine: "That's really what you think girls do, isn't it?" Jerry: "Yes, I do." So...I doubt that any women were involved with the EC video. It was likely a few guys sitting around and one of them said..."HEY I've got an idea."

<<   <   Page 3 / 3


Flash Poll
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Rishabh N. Mahajani, High School Senior and Future Engineer

Future Engineers: Donít 'Trip Up' on Your College Road Trip
Rishabh N. Mahajani, High School Senior and Future Engineer
2 comments
A future engineer shares his impressions of a recent tour of top schools and offers advice on making the most of the time-honored tradition of the college road trip.

Max Maxfield

Juggling a Cornucopia of Projects
Max Maxfield
7 comments
I feel like I'm juggling a lot of hobby projects at the moment. The problem is that I can't juggle. Actually, that's not strictly true -- I can juggle ten fine china dinner plates, but ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
37 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...

Karen Field

July Cartoon Caption Contest: Let's Talk Some Trash
Karen Field
139 comments
Steve Jobs allegedly got his start by dumpster diving with the Computer Club at Homestead High in the early 1970s.

Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)