What I didn't understand in the original NY Times article was that Google did not tell the reporter who (which company) is exactly manufacturing this...we know from the story that it is based in the vicinity of Mountain View, Calif. But why all that secrecy?
I am very happy to hear that Google has made this initial effort, and I'm also completely amazed that it's not just superficial PR. This is something that goes a long way toward creating goodwill and a more positive brand image, at least in the eyes of U.S. customers. Many of their customers are also engineers themselves. I think it's an excellent break away from the herd decision that will prove to pay off for them. They didn't have to do it. They could have gone the easy route, but they chose to make the extra effort and I admire that.
Google's decision to manufacturer, repeat, manufacturer, the Nexus Q in the U.S. seems like an honest attempt to begin the process of "reshoring" product manufacturing to the U.S. Maybe this is political, and maybe NYT reporter John Markoff was taken in by Google. But the fact is that we are starting to see more instances of products previously made in China being redesigned and at least being made "production-ready" in the U.S. The Times articles correctly points out that it remains a "trickle," but it may also mean that the offshoring of electronics manufacturing is slowing and the trend will eventually be reversed. I, for one, intend to keep digging on this story.
@Mushroom: Here is an excerpt from the NY Times article:
"The Nexus Q, which links a TV or home sound system to the Internet cloud to play video and audio content, contains almost all American-made parts. The engineers who led the effort to build the device, which is based on the same microprocessor used in Android smartphones and contains seven printed circuit boards, found the maker of the zinc metal base in the Midwest and a supplier for the molded plastic components in Southern California."
Is every single component made in the U.S.? Probably not, but it appears that Google has made an effort to use all American made parts.
Is it really "Made in the USA" or just "Assembled in the USA"? With all the component suppliers located in the Far East this looks more like an election year propaganda rather than a fact. The statement "Made in the USA" should indicate total independence from "out of the US suppliers" rather that transferring back the labor to the US.
"It developed the Android operating system to challenge Apple Inc. in wireless handsets,"
Er, Android was first developed by Android, Inc., beginning in 2003, and the company was bought by Google in 2005. Apple didn't release the iPhone until 2007.
So while Android based devices certainly compete with Apple's iPhone, and some folks like to compare iOS vs Android market share, I think it's an error to say Google made Android to challenge Apple. Google bought Android and funded development to have a mobile device OS, and Apple isn't the only thing it competes with.
Blog Make a Frequency Plan Tom Burke 17 comments When designing a printed circuit board, you should develop a frequency plan, something that can be easily overlooked. A frequency plan should be one of your first steps ...