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P_brane
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re: Google tries 'Made in the USA'
P_brane   7/6/2012 6:13:42 AM
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In the cae of Apple, they have a long history of "offshoring". When I was an adolescent in the 1980's I worked for an Apple re-seller. The Apple II Rev 7.0 and onwards Motherboards were made in Ireland. The Irish Government was giving very generous tax and other benefits that were useful to many manufacturers who needed to supply the European and other marketsoutside continental USA and Japan. The switchmode power supply was still made in the USA by a well known maker of such products. I have to say we were a bit dismayed especially as the same year, Apple laid-off 2,000 staff in Cupertino. No-one in the Western world could sensibly want to see the death or long term damage of US Manufacturing and research and the jobs should and must go home to the US and I don't live there any longer. Remember the US reached the status of the worlds biggest economy with less than 400 Million people. That is an outstanding achievment in all respects not to mention the moon missions along with an endless list of other achievements that help the rest of the world.

KB3001
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re: Google tries 'Made in the USA'
KB3001   7/4/2012 2:21:52 PM
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Never say never eewiz. There are signs that manufacturing in China is becoming too expensive for some firms/markets. I doubt the trend will be reversed completely but some manufacturing is and will be coming to the west as the world economy rebalances.

KB3001
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re: Google tries 'Made in the USA'
KB3001   7/4/2012 2:18:32 PM
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Better communication with your suppliers, agile manufacturing in case things need changing, higher security of supply etc.

eewiz
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re: Google tries 'Made in the USA'
eewiz   7/4/2012 3:54:02 AM
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Am quoting a conversation b/w Steve Jobs and Obama "Why can't that work come home? Obama asked. Jobs' reply was unambiguous. "Those jobs aren't coming back," he said, according to another dinner guest. The president's question touched upon a central conviction at Apple. It isn't just that workers are cheaper abroad. Rather, Apple's executives believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their U.S. counterparts that "Made in the USA" is no longer a viable option for most Apple products." http://www.heraldtribune.com/article/20120123/ARTICLE/301239999

Charles.Desassure
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re: Google tries 'Made in the USA'
Charles.Desassure   7/2/2012 11:29:20 PM
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This is indeed a political statement. Marketing 101.

Robotics Developer
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re: Google tries 'Made in the USA'
Robotics Developer   7/2/2012 8:38:24 PM
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I applaud Google for trying! Time will tell if this is a cost effective and public relations success. Even if they make a little less per unit than they may have using off shore manufacturers, they could have a big win with the customers (at least in the USA). I hope that there is some followup on this story, it would be nice to see how it works out.

cdhmanning
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re: Google tries 'Made in the USA'
cdhmanning   7/1/2012 11:02:23 PM
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Yup, you have to start somewhere.... 100% US content would make the mission close to impossible.

cdhmanning
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re: Google tries 'Made in the USA'
cdhmanning   7/1/2012 11:00:30 PM
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What's wrong with secrecy? Everyone does it. This industry no longer relies on technical innovation to get ahead. Instead you body-slam the competition. Attempts to play nice just get trodden on. Giving out information like that at an early stage could give competitors a club to wield. For example Apple could easily go buy the company or take similar actions to disrupt them.

Luis Sanchez
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re: Google tries 'Made in the USA'
Luis Sanchez   7/1/2012 4:31:12 AM
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And the article ends with "... the hidden benefits of local production.". What are such hidden benefits? Anyway, I think they are really making a statement and perhaps a marketing move. And I think it's working. This projects a good image from Google. Do no evil. Thus... do good. Seems they are doing good!

docdivakar
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re: Google tries 'Made in the USA'
docdivakar   7/1/2012 1:01:22 AM
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Junko, I am dying to know as well (being a Silicon Valley resident!). Where does Google plan to manufacture this in high volumes? In the same location? MP Divakar

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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