Perhaps they would recover their investment in Elpida faster if they just mothballed the Hiroshima Fab for a while, thus stabilizing DRAM prices. Then they could use the revenue generated from higher ASPs for DRAM by converting the Hiroshima Fab to either NAND or even a 28 nm Foundry ( since current players can't keep up with demand ). Of course to make this happen they would need to hang on to the experienced staff at Elpida for 2 - 3 years.
Micron's motto is 'cheap' if you know it.
This is definitely cheap compared with building a brand new facility. 2.5 billion...
well, it seems has fxxd it self up in losing the balance between 'cheap' and 'quality' efficiency.
it got piles of cheap engs with no efficiency at all and create tons of excursions for them.
Wow, after a lot of talk of Jap/Kor take over it goes to Micron, good consolidation I would say but memory business is a numbers game and unless you have the volume it's difficult to survive. Traditionally the industry is slow on adopting new technologies to you need to stay there until it pays back.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.