These are definitely lower volume areas, that's why they are mentioned to be "higher margin" because, in theory, higher volume means lower margin, and vice versa.
The question is: are these non-mobility or not? If CSR is only targeting non-handset related business, they will be reduced to a niche player and become irrelevant very soon.
This does explain why Kanwar Chadha, co-founder of SiRF, left CSR recently. http://www.eetimes.com/electronics-blogs/rambling--round/4376371/Mr--GPS-leaves-CSR
But CSR's strategy begs the question.
I fail to see where in the world CSR, wtihout the mobility part of it, will be able to find "higher margin business and growth areas." The release lists "voice & music, automotive infotainment, indoors location finding, imaging and Bluetooth smart."
Really? Are they higher margin business???
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.