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casual3
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re: Samsung acquires CSR's mobile business
casual3   7/17/2012 1:06:42 PM
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It reconfirms a trend that only "platform" (Qualcomm, Broadcom, Mediatek) and system (Apple/Samsung) companies can survive handset business, others will all struggle, and CSR is one of the victims.

casual3
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re: Samsung acquires CSR's mobile business
casual3   7/17/2012 12:26:20 PM
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These are definitely lower volume areas, that's why they are mentioned to be "higher margin" because, in theory, higher volume means lower margin, and vice versa. The question is: are these non-mobility or not? If CSR is only targeting non-handset related business, they will be reduced to a niche player and become irrelevant very soon.

junko.yoshida
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re: Samsung acquires CSR's mobile business
junko.yoshida   7/17/2012 10:35:24 AM
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This does explain why Kanwar Chadha, co-founder of SiRF, left CSR recently. http://www.eetimes.com/electronics-blogs/rambling--round/4376371/Mr--GPS-leaves-CSR But CSR's strategy begs the question. I fail to see where in the world CSR, wtihout the mobility part of it, will be able to find "higher margin business and growth areas." The release lists "voice & music, automotive infotainment, indoors location finding, imaging and Bluetooth smart." Really? Are they higher margin business???

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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