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casual3
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re: Samsung acquires CSR's mobile business
casual3   7/17/2012 1:06:42 PM
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It reconfirms a trend that only "platform" (Qualcomm, Broadcom, Mediatek) and system (Apple/Samsung) companies can survive handset business, others will all struggle, and CSR is one of the victims.

casual3
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re: Samsung acquires CSR's mobile business
casual3   7/17/2012 12:26:20 PM
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These are definitely lower volume areas, that's why they are mentioned to be "higher margin" because, in theory, higher volume means lower margin, and vice versa. The question is: are these non-mobility or not? If CSR is only targeting non-handset related business, they will be reduced to a niche player and become irrelevant very soon.

junko.yoshida
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re: Samsung acquires CSR's mobile business
junko.yoshida   7/17/2012 10:35:24 AM
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This does explain why Kanwar Chadha, co-founder of SiRF, left CSR recently. http://www.eetimes.com/electronics-blogs/rambling--round/4376371/Mr--GPS-leaves-CSR But CSR's strategy begs the question. I fail to see where in the world CSR, wtihout the mobility part of it, will be able to find "higher margin business and growth areas." The release lists "voice & music, automotive infotainment, indoors location finding, imaging and Bluetooth smart." Really? Are they higher margin business???

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