Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
Brian Fuller2
User Rank
Author
re: Opinion: Relationships matter
Brian Fuller2   7/31/2012 6:02:05 PM
NO RATINGS
No argument there, Rich. I think we're seeing it at this very moment, a time in which the media is being hollowed out and those who remain are under enormous pressure to just crank stuff out. When you have to crank stuff out, PR and marketing is more than willing to offer up their stuff. The optimist in me hopes that we'll find a better way to monetize editorial time to spend more time doing thoughtful, insightful stories (some of which may emanate from a PR call, others of which will emanate from our own gum-shoe work). The pessimist in me isn't so sure.

Brian Fuller2
User Rank
Author
re: Opinion: Relationships matter
Brian Fuller2   7/30/2012 4:19:44 PM
NO RATINGS
Nanette, nice piece. I'd add that perhaps the single greatest challenge in the ecosystem you describe is the pressure on professionals such as yourself to make announcements that aren't necessarily worth our readers' time. The pressure from the V- and C-suite to "make a splash" with a product "enhancement" is enormous, as you well know. This strains relationships with influencers and can, be extension, strain relationships with the core audience. This has always been a challenge in any business, but today where there's a lot of noise and (often) a weak signal, it's even more so.



Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

March 28 is Arduino Day -- Break Out the Party Hats!
Max Maxfield
6 comments
Well, here's a bit of a conundrum. I just received an email from my chum David Ashton who hails from the "Unfinished Continent" Down Under. David's message was short and sweet; all he said ...

Bernard Cole

A Book For All Reasons
Bernard Cole
1 Comment
Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...

Martin Rowe

Leonard Nimoy, We'll Miss you
Martin Rowe
5 comments
Like many of you, I was saddened to hear the news of Leonard Nimoy's death. His Star Trek character Mr. Spock was an inspiration to many of us who entered technical fields.

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Radio
LATEST ARCHIVED BROADCAST
EE Times Senior Technical Editor Martin Rowe will interview EMC engineer Kenneth Wyatt.
Flash Poll