Brilliant thinking on Intel's behalf, Bravo INTEL!!
Let me explain how Intel is hitting 3 birds in one stone with this strategy:
1. Genius use of Social Media to get the message out about Intel, this is like version 2.0 for "Intel Inside" marketing campaign that Intel launched in the 90s to take CPU marketshare. In this case it is about reaching the new generation of young professionals that spend more time on facebook than time watching TV. So good all Blueman commercial is too retro for this audience.
2. Fuel the fire on the ARM-VS-INTEL war, making this application in-compatible with Smartphones (ARM-based), yet compatible with x86 machines (PC) and Atom based smartphones.
3. Thirdly, most importantly, buddy up with Facebook, the new "Rich" kid on the block who is planning to grow their Server farm capacity, and currently evaluating various Server platforms (Intel and others).
Fantastic Job Intel Marketing for a job well done.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.