Clever idea and not bad for a first effort, but this concept of a truly personalized ad could be taken so much further.
Inserting the user's name, birthday, a few recent Facebook likes and high school friends' photos does not make it personal. Everyone who tries this is watching essentially the same Intel commercial.
Definitely fun and entertaining. I always say no to apps on my facebook because I don't like unwanted adds, but coming from Intel, well, ok!
Very entertaining. It takes a little more than expected to start, I suppose it takes long to gather and download all your information. Then, it puts your name in the video, your birthday, friends of names and pictures. Adds some pop culture icons to your musical and... nice. all for less than a minute of entertainment to announce the Intel brand and the new computing era.
Smart add. But this makes me also realize that seeing something on the internet isn't as broad in audience reach as the TV. Content on the internet is very focused and so, one sees that what's within our interests. But when something is widespread through TV, I know many more people will see it. Facebook though is becoming a big pool of users and going through facebook is a great way to reach many more audience. And it's also the only way to get all your information. Smart move!
I agree. Even though "memxprt" above eloquantly made a case for it ( he wrote: 2. Fuel the fire on the ARM-VS-INTEL war, making this application in-compatible with Smartphones (ARM-based), yet compatible with x86 machines (PC) and Atom based smartphones.), I think that's a turn-off for many consumers these days.
In fact, I was actually surfing the web on my smartphone when this press release came across; I pushed the link and got the same msg that "resistion" got. And I had to stop and said to myself: well, that's pretty self-serving, isn't it?
Having just lost a third of its market cap after disappointing earnings, Facebook needs the juice nearly as much as Intel which is still less than ideally positioned for the mobile era.
I tried to avoid giving Intel permission to post to my Facebook page, but decided to trust them and they didn't doing anything I'm embarrassed about.
It was actually kinda fun. A few quick flashes of high school friends and recent "likes."
Of course, there was the Intel microprocessor mini-mercial...and an Ultrabook ad at the end!
Innovative online marketing. Now where's the 22nm Medfield follow on?