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junko.yoshida
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re: Apple captive Cirrus gagged
junko.yoshida   8/3/2012 8:07:55 PM
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Actually, "jealously guarding" is correct in this sentence; becauase if they are "zealously" guading Apple's name, it means they are doing it "enthusiastically." But that was not my intent here.

Larry M
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Rookie
re: Apple captive Cirrus gagged
Larry M   8/3/2012 7:54:09 PM
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Can you say "Wolfson?"

SR656601
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Manager
re: Apple captive Cirrus gagged
SR656601   8/3/2012 1:28:17 AM
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Hate to bring up this nit when the discussion is on more important topics, but, it is "zealously guarding" not "jealously guarding." SR

RS100
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Rookie
re: Apple captive Cirrus gagged
RS100   8/2/2012 7:07:28 PM
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I remember back in 1995, Cirrus was talking very big and touting themselves as the next $1 billion semiconductor company. Their stock went over $60 that Spring before ending the year around $20. It basically spent the next ten or so years declining all the way to $4 and that was before further losses during the 2008/2009 crash. On the good side, Jason Rhode was still toiling at UMD during that period.

eewiz
User Rank
CEO
re: Apple captive Cirrus gagged
eewiz   8/2/2012 11:54:08 AM
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Portalplayer's MP3 chip line was pretty much finished by then. But they had an mobile application processor line which morphed into NVidia's Tegra CPUs. Not a bad deal for Nvidia either.

junko.yoshida
User Rank
Blogger
re: Apple captive Cirrus gagged
junko.yoshida   8/2/2012 11:36:11 AM
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Again, remember, the deal took place back in January, 2007. Things were much different then.

junko.yoshida
User Rank
Blogger
re: Apple captive Cirrus gagged
junko.yoshida   8/2/2012 11:32:08 AM
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Wolfson, Dialog and Maxim. I am looking into that, yalanand.

yalanand
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Rookie
re: Apple captive Cirrus gagged
yalanand   8/2/2012 9:03:12 AM
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@junko, who is the competitor to Cirrus ? If Apple decides to choose another vendor over cirrus who would it be ?

yalanand
User Rank
Rookie
re: Apple captive Cirrus gagged
yalanand   8/2/2012 9:00:03 AM
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@junko, but why did NVIDIA buy PortalPlayer for $357 million ? I believe NVIDIA is more interested in GPU's right.

Neo10
User Rank
Rookie
re: Apple captive Cirrus gagged
Neo10   8/2/2012 2:37:08 AM
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We are all speculating but I'm sure both Apple and Cirrus are working hard to not to overly dependent on each other when at the same time they are in a hard embrace. They both know the rules of the market, I hope Cirrus has got parallel design teams churning out other products which can then replace with Apple's when and if they eventually divorce. In that case, IMO, they would see a dip for some time but should still hold on well.

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