Think of the opportunities for the 'boss' to embed their knowledge in a customized 'dashboard' for their team. Opportunities for training via collaboration with other teams, universities, partners, etc. May even be an opportunity for a team member to be the 'librarian'...
Absolutely agree. Social media for EDA means much more than having Twitter page. In addition, I would emphasize that *industry-specific* dashboards are the key.
Whatever tools your team decide to use must be entirely customized for *your specific job* -- off the shelf social tools are too broad and introduce too much noise (after all, if you work in EDA, do you care about fashion trends or MTV news?).
You can see some examples how dashboards are used differently for CPG vs. Life Science vs. Automotive and other industries here. The trick is to build your own corpus or library based on industry-specific sources you trust. http://insights.netvibes.com