Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Steve.K
User Rank
Rookie
re: Does Samsung deal leave CSR out in the cold?
Steve.K   8/7/2012 12:46:07 AM
NO RATINGS
Is CSR really number one in Bluetooth Smart? It would be nice to see some numbers backing up that statement as TI, Nordic Semiconductor and others are also making big inroads into that market.

junko.yoshida
User Rank
Blogger
re: Does Samsung deal leave CSR out in the cold?
junko.yoshida   8/6/2012 6:08:43 PM
NO RATINGS
You are absolutely rigt about this, Selinz. The issue left for CSR to sort out, however, is how fast the company can get its seemingly unique technology adopted by the market.

junko.yoshida
User Rank
Blogger
re: Does Samsung deal leave CSR out in the cold?
junko.yoshida   8/6/2012 2:59:08 PM
NO RATINGS
I wouldn't go that far. I still think indoor GPS presents an interesting opportunity for CSR, giving them for an opportunity to sell its own standalone GPS chip (with indoor GPS capability) into mobile handset market. The standalone GPS chip market is alive and well, when you look at the IHS iSuppli's market forecast.

Rack
User Rank
Rookie
re: Does Samsung deal leave CSR out in the cold?
Rack   8/6/2012 7:29:48 AM
NO RATINGS
Re- indoor location not being useful... who uses information desks? People over 50. If you have an app or map of your store on your phone, and can do a direct search for "product X" and even get directions, why would you go to a map or information desk? I know whenever I go anywhere new with friends, they all have their phone maps out, even when there are easier ways available.

Rack
User Rank
Rookie
re: Does Samsung deal leave CSR out in the cold?
Rack   8/6/2012 7:27:11 AM
NO RATINGS
CSR will still sell Bluetooth, Wifi and GPS into markets it makes money - Automotive and Audio. These are growth markets, along with Bluetooth LE and Indoor Location.

GREAT-Terry
User Rank
CEO
re: Does Samsung deal leave CSR out in the cold?
GREAT-Terry   8/6/2012 2:32:50 AM
NO RATINGS
I also have doubt on the usefulness of indoor GPS and how good CSR can do in competing at the backend network. I agree with eewiz's opinion that it is still a big risk for CSR.

eewiz
User Rank
CEO
re: Does Samsung deal leave CSR out in the cold?
eewiz   8/5/2012 12:31:49 PM
NO RATINGS
Couple of comments. 1. Even if the the indoor GPS is not gonna be integrated with WLAN/BT/FM combo, Wont they get integrated to the external GPS chip? Since CSR sold out that one, wouldn't it hamper their chances? 2. The value proposition that indoor GPS brings to the average user may be much less than that of the external GPS. When you are in a mall or airport, you always have a information counter or people/mall directory around you. You are never lost basically. So would the user be willing to pay another 10-20 $ for this functionality? "To assist indoor GPS, CSR designed a back-end network server, featuring self-learning databases. The server collects signals from satellites, cell towers, Wi-Fi nets, sensors and other radios." As expected, the indoor GPS is not a radio chip in itself, rather it combines signals from various other sources like wifi/gps/cell/nfc/acclerometer using CSR magic algorithm to make a prediction of the location. I feel this could be also done in an MCU integrated into the combo chip or the main application processor, rather than implementing in a separate chip and be more cost effective. And probably google will do a better job at " back-end network server, self-learning databases" etc. There can be cool applications for indoor GPS like location based deals distribution, whereby if u go near a shop they send in a deal tailored to u. But similar things exist already using only GPS and not a big hit till now. Inshort I feel CSR has taken a big risk by fully subscribing to its unproven hypothesis of indoor GPS being a big hit. Or they have a plan B?

Gaurav Jalan
User Rank
Rookie
re: Does Samsung deal leave CSR out in the cold?
Gaurav Jalan   8/5/2012 5:06:29 AM
NO RATINGS
Excellent article! Interestingly it points out that the Bluetooth major is now focussing on acquired technologies to sail further.

selinz
User Rank
CEO
re: Does Samsung deal leave CSR out in the cold?
selinz   8/3/2012 8:29:12 PM
NO RATINGS
So rather than fight it out with all they other guys on "me too" technology at cut-throat prices, CSR will focus in getting their unique technology adopted? Sounds like a pretty good plan to me.

junko.yoshida
User Rank
Blogger
re: Does Samsung deal leave CSR out in the cold?
junko.yoshida   8/3/2012 8:09:57 PM
NO RATINGS
Thanks for the link. I see that there are a lot of possibilities for indoor GPS in here.

Page 1 / 2   >   >>


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

DIY Practical Joke Project Idea
Max Maxfield
Post a comment
I just received a rather interesting email from a member of the EETimes community who prefers to remain anonymous. This message was as follows:

Jolt Judges and Andrew Binstock

Jolt Awards: The Best Books
Jolt Judges and Andrew Binstock
1 Comment
As we do every year, Dr. Dobb's recognizes the best books of the last 12 months via the Jolt Awards -- our cycle of product awards given out every two months in each of six categories. No ...

Engineering Investigations

Air Conditioner Falls From Window, Still Works
Engineering Investigations
2 comments
It's autumn in New England. The leaves are turning to red, orange, and gold, my roses are in their second bloom, and it's time to remove the air conditioner from the window. On September ...

David Blaza

The Other Tesla
David Blaza
5 comments
I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...