Bressler is an idiot to be so much Apple's sock puppet, even for $75k. It's simply not true that people spend over $500 on products that, at a glance, seem similar. Even so, doesn't that factoid actually work AGAINST Apple, who is trying to prove that Samsung damaged Apple's sales? At the very least, it indicates that Apple customers are vapid twits. oops!
It's absurd to argue that one can not tell the difference between the Apple phone and Samsung phone when the brand name is written on the phone. It takes a blind person. Even then,the blind person can tell the difference by touching the phones.
The 3rd party "Best Buy" report which is coincidental to the case and documents "reason for return" will be damaging to samsung.
Besides, anyone working in the lectronics industry knows samsung is a blatant, international pirate of intellectual property.
I suspect the real reason for the Best Buy returns feedback is that people buy the Galaxy as a much cheaper tablet, have buyers remorse and the reason they give to the Best Buy clerk (to ensure they take it back) is 'I thought it was an ipad'.
They knew what it was, just didn't like it.
So what are they actually saying, that bestbuy customers are complete and utter twits or that Apple customers are? As someone else said the company logo is all over the box of each and the company name too. It reminds me of the case in folklore where the lawyer asked the medical expert whether the victim was actually dead and the the expert said that his brain was in a petri dish so he assumed he was dead, but then again maybe he was out there practising law somewhere. I mean how stupid does someone have to be before yo don't have to take account of that?