Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
Mxv
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
Mxv   8/9/2012 2:54:26 PM
NO RATINGS
In the long term being an Apple supplier can't be all that good for business. Sure there's higher volume, but Apple is going to squeeze the heck out of your margins. You'll be forced to sell at cost just to maintain the socket.

any1
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
any1   8/9/2012 2:07:34 PM
NO RATINGS
All of this reminds me that some months ago Neil Young (the musician) claimed that he and Steve Jobs were hatching a plan for Apple to offer higher quality audio. Do we think now that idea died with Steve Jobs?

junko.yoshida
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
junko.yoshida   8/9/2012 2:06:38 PM
NO RATINGS
If that's the theory (and I think you are right), the next audio codec socket in Apple products will go to a Chinese company, who can cut the price and power. No?

bordersboy
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
bordersboy   8/9/2012 1:33:22 PM
NO RATINGS
exactly, its all down to price and power

bordersboy
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
bordersboy   8/9/2012 1:31:12 PM
NO RATINGS
the sound quality on a phone or music player is totally irrelevant and Apple know that. Price and power matter more and how subservient they can make the supplier, how else do they make the profit because its not passed onto the consumer. Take any Apple product appart and its put together from low cost parts same as its competitors

bordersboy
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
bordersboy   8/9/2012 1:28:51 PM
NO RATINGS
wolfson were designed out by Cirrus on price not performance.....

bordersboy
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
bordersboy   8/9/2012 1:27:04 PM
NO RATINGS
Apple buy on price and performance. The audio footprint stuff is irrelevant as Wolfson used to have the slots until undercut by Cirrus. Watch out and soon you will see a cheaper asian solution in the slot. Remember MP3 coding removes the best devices benefits. Power consumption would matter more

elctrnx_lyf
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
elctrnx_lyf   8/9/2012 8:55:09 AM
NO RATINGS
I think many companies would be delighted to win a socket in apple product. And they could just become big like Apple with in a year or two. But is it really that easy. I feel only one who gains is actually Apple.

GREATTerry
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
GREATTerry   8/9/2012 3:54:17 AM
NO RATINGS
Interesting. Without seeing/hearing the Dialog's new PMIC with integrated audio, it is still hard to say if Apple will switch. I believe Apple cares about the audio quality but this may not be the case in Samsung. So, if Curris keeps on doing well with the audio while it also can simplify the design, they may not need to care about the PMIC integration. They however can build another PMIC to compete with other PMIC giants. As far as PMIC, I wonder why Maxim can't get in Apple. Is it because Apple just won't pick what Samsung has picked?

junko.yoshida
User Rank
Author
re: Replace Cirrus’ design slots in Apple? Fuhgeddaboudit!
junko.yoshida   8/8/2012 11:16:41 PM
NO RATINGS
Thanks for a great summary. I see these are well-recognized diverging paths. And yet, when I heard a few people speculating that Cirrus, too, could potentially integrate PMIC into their audio chip, I wanted to find out if that's really an option. For now, it doesn't seem like a scenario that is panning out as far as Apple is concerned...but then, are we saying that "jack of all trades" chips -- i.e. Dialog's new PMIC with integrated audio --has a scant chance in Apple products in the future?

Page 1 / 3   >   >>


Radio
NEXT UPCOMING BROADCAST
In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.
Flash Poll
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...