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elPresidente
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re: Massacre at IBM, a case study
elPresidente   8/13/2012 2:24:58 AM
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"offlined"? WTF? Does that mean they can come online when someone pushes the right buttons? FIRED. Not "offlined". But they never do get fired or laid off, since they are the ones who pick the winners in a layoff (winners because they no longer will be working for idiots)...they do get offlined, don't they, then go online to screw up a completely unrelated position they get onlined into?

I_B_GREEN
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re: Massacre at IBM, a case study
I_B_GREEN   8/12/2012 9:04:04 PM
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These two managers should be offlined. Two years in the goulog and still not listening 18 month fix program ignored the real problem or out it off th "phase2" If it aint cooked into phase 1 then the whole code gets jacked to add it. Fear of bad vibes wit ones bosses, passing on tough messages fources one to ignore the customer imperiling the companies future, with the upside of a few more years of employment for the managers.

Turkman
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re: Massacre at IBM, a case study
Turkman   8/12/2012 1:41:21 AM
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Agreed. Tasteless title and shameless commercial. The case study is somewhat interesting but the only thing new in the approach seems to be the name (TM!).

krh
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re: Massacre at IBM, a case study
krh   8/11/2012 10:14:18 PM
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This is an EETimes "Top Story"...must be slow August for real news.

double you cubed
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re: Massacre at IBM, a case study
double you cubed   8/11/2012 6:20:08 PM
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totally agree w/ microman... #shamelessselfpromotion

The MicroMan
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re: Massacre at IBM, a case study
The MicroMan   8/11/2012 12:21:07 AM
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Agree. Sensationalism. And the whole "article" feels like a shameless commercial. Yes, listening to customers needs and addressing them is the only successful route.

elPresidente
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re: Massacre at IBM, a case study
elPresidente   8/10/2012 10:13:10 PM
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Distasteful article titling

Daniel Payne
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re: Massacre at IBM, a case study
Daniel Payne   8/10/2012 1:35:16 AM
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As a product marketing manager I often met with clients and prospects who wanted new features, then I would ask, "If I deliver you that new feature tomorrow, tell me how much time or money you will save. Will it be a time savings of 1 hour, 1 day, 1 week, or 1 year?" The answers were always very revealing about what mattered in their business.

FrankRobinson
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re: Massacre at IBM, a case study
FrankRobinson   8/10/2012 12:48:38 AM
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Hi Chris, You're very right. Synchronous customer and product development (SyncDev)in large companies requires a lot of choreography, especially with Sales. But, large company or small, a GM or CEO is the must-have sponsor. She's the only one who can put engineering, marketing, design, product management, and sales into one van.

FrankRobinson
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re: Massacre at IBM, a case study
FrankRobinson   8/9/2012 6:27:45 PM
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Thanks for your comments. To learn how to do synchronous customer and product development go to: http://www.productdevelopment.com/training/index.asp

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