Having integrated the correct functions in an IC package is only 1/3 of what it takes to win the customers. I wouldn't take the statement of Weili Dai too seriously. Either her statement was made to intentionally deceive the audiences or the editor interpreted something out of context. Always, the market needs both combo and non-combo solutions. Timing and cost-effectiveness dictate how much market share can be achieved by the two approach.
Impressive, though I'm not sure there SoC's actually have the RF front-end integrated on the same die.
Would be interesting to know if this is the case or not.
As reference, see the Marvell press release dated June 25 this year concerning the adoption of PXA968 (the predecessor of the now announced PXA988) :
"About Marvell’s PXA968
The Marvell PXA968 multimedia focused platform includes the PXA968 800MHz/1GHz chip set, which supports WCDMA HSPA, GSM/EDGE, high performance applications processing and 720p Encode / Decode of multimedia content. The platform also includes Marvell’s PM8607 integrated audio and power management and Marvell’s RF830 WCDMA RF transceiver. Additionally, it incorporates the Marvell Avastar 88W8787 Wi-Fi system on chip (SoC), an 802.11n-compliant solution with Bluetooth 3.0 and FM combination radio that offers exceptional range through its support of beamforming technology for crystal clear audio quality."
We have been chip integration for the last 50 years so I am not sure what is a new idea or trend here...but integrating RF and digital processor is very tough, perhaps Marvell feels they have a secret sauce in doing it...Kris