It is also hard for Marvell or anyone to make a profit when so much of the cell phone market is controlled by Samsung and Apple.
Both push cost hard and require chips to be sold at near cost to win socket.
In the smartphone market, Marvell has to fight the two 800 pounds gorilla in China - MediaTek and Qualcomm. On top, there are quite a few local incumbants like Spreadtrum, Leadcore, CQCY, ... Plus, STE and Renesas are as aggressive as ever given their losses. These fights are only going to become more intensive. Given these, do Mavell have the staying power?
Marvell has designed good products for the smartphones, but still the sales in not showing increasing figures as compared to the sales of smartphones, this might be due to the reason of an affordability to the smartphone industries.
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...