It is also hard for Marvell or anyone to make a profit when so much of the cell phone market is controlled by Samsung and Apple.
Both push cost hard and require chips to be sold at near cost to win socket.
In the smartphone market, Marvell has to fight the two 800 pounds gorilla in China - MediaTek and Qualcomm. On top, there are quite a few local incumbants like Spreadtrum, Leadcore, CQCY, ... Plus, STE and Renesas are as aggressive as ever given their losses. These fights are only going to become more intensive. Given these, do Mavell have the staying power?
Marvell has designed good products for the smartphones, but still the sales in not showing increasing figures as compared to the sales of smartphones, this might be due to the reason of an affordability to the smartphone industries.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.