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re: ADI’s Fishman remains bullish despite economic uncertainty
GREATTerry   8/24/2012 1:22:41 AM
As system solution approach is a good strategy but be sharp enough to identify the right socket, especially in industrial application, is not easy. The total available market is not as large as consumer market, the entry barrier is relatively higher, the difference in the "right" approach for different customers in the same industry can be very large.... All these makes the chip vendor difficult to cleverly specify what the market really needs and generate a rocking solution! BTW, it is necessary for analog chip vendor to think more about system approach.

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re: ADI’s Fishman remains bullish despite economic uncertainty
nicolas.mokhoff   8/23/2012 3:39:41 PM
It is true that analog vendors are closer to specific applications by default so they may have the system design understanding for each down cold. It takes a combo analog and digital house like ST Microelectronics to make it all happen, especially as MEMS become part of the equation. Not taking anything away from the TIs of the world but intent is one thing, execution much harder.

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re: ADI’s Fishman remains bullish despite economic uncertainty
ismini.scouras   8/23/2012 1:31:12 PM
No doubt, we’ve seen major digital semiconductor suppliers, like Intel, providing system-levels solutions for years. But a growing number of analog companies, including Maxim and Linear Tech, have recently said that they are pursuing a systems-level strategy to serve multiple end markets with highly integrated solutions instead of standard parts.

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re: ADI’s Fishman remains bullish despite economic uncertainty
elctrnx_lyf   8/23/2012 7:32:00 AM
Analog industry is facing many challenging requirements to integrate many different devices into single integrated circuit. In genermql these requirements will be unique for different applications and many times the companies has to collect such many requirements ans design an optimum solution that could be used across many applications.

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re: ADI’s Fishman remains bullish despite economic uncertainty
daleste   8/22/2012 11:28:55 PM
Moving from an IC supplier to a systems supplier has been the goal of the semiconductor industry for 20 years. Intel is the most successful at it. Maybe the economy is helping to allow this to happen.

As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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