It sounds like a nice way for designers to have the user interface be "touch" with simple (I hope) copper based PCB etch. Does the copper etch need to be on the surface or can it be below the printed outer layer? I could see flex circuit boards being used under a printed press on outer layer being easy to build and use.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.