That or withhold or increase the costs to them of key display technology. Don't know how their flexible displays will work out or if they hold key patents to those but if they do it's conceivable Apple could soon be the only phone without a lower power/ thinner/ flexible display. That could really hurt. :(
I am surprised by the amount! I wonder what the long term effect of this will be on cellphone and smartphone designs? 33 multi-part questions, that must have been a nightmare for the jury, I hope that they got paid well..
I don't believe the SIII was on trial in this case (it wasn't available when the charges were filed).
This may change with future lawsuits, of course. For now the worst thing for Samsung is that consumers might get the idea that their phones are nothing but ripoffs. Nevermind the fact that the only patents they were found guilty of infringing are trivial UI elements; that's not easily understood by the average consumer. Simply the idea that something is a "copy" automatically conveys the idea of inferiority.
Anyways, I hope the next headline isn't "Enraged Samsung employee starts fire at 32nm fab".