I think it was easier to deal with the individual companies before the mergers were created. Heck, it might have even been better to take the stronger of the two pre-merger entities and use their name for the final company name, for example, "Hitachi". The name change as well as the merger I think tended to muddle the product lines and brand recognition.
Renesas products are wonderful. This is true for many other Japanese vendors. But they do not have sound product marketing strategy outside Japan. It is very difficult to get samples and quotation to purchase their parts. They should align with appropriate American marketing agent to gain back their lost ground.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.