I first met Frank through the Silicon Valley Marketing Council that he chaired. The council brought together many of the marketing leaders in our industry and the conversations were spirited, informative and often eye-opening!
Through these meetings, and separate discussions with Frank, I realized that as marketers in High-Tech, the role we have is bigger than we think it is. Our role is to use marketing and branding in new and innovative ways, making a difference for our companies, to our industry via the media who support us.
Thank you for Frank for inspiring us to think bigger…
I am lucky to have known Frank. I knew him in a professional capacity and one thing that marked him as special -- and a lesson for us all -- is that he always, always had his priorities right. Frank reminded me that what matters in life are family, friends, and personal relationships. The job is important but it's secondary. Frank always focused on people. I’ll cherish his warmth, his humor, his sparkling joy for life.
Brian, great tribute to Frank, a terrific guy, an amazing wit and possessed of a contagious energy. You could not be reclusive around Frank as his charm made you want to engage. I'll toast him tonight and remember the many times he inspired me.
My personal Burge remembrance came after I was named publisher of EE Times. I asked him, Steve Weitzner and Girish Mhatre--each former publishers of EE Times--for advice. Burge told me "wear a tie every day. It'll show you mean business."
I hadn't wore a tie regularly for 20 years, but what the heck? After my first week in the new job, a colleague walked up and said "what's with the tie? You just got a new job. You interviewing for another one?"
So the direct advice flopped, but it got me thinking (which was probably Frank's point) about how perception is extremely important even when you don't want it to be.