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re: IPhone 5 bill of materials estimate is $167.50
kfield   9/29/2013 11:19:01 AM
A great brand, maybe, but how long can Apple maintain charging a premium?

Dan Aquinas
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re: IPhone 5 bill of materials estimate is $167.50
Dan Aquinas   9/14/2012 10:04:45 PM
I would be interested in the breakdown of the touchscreen/cover glass. How does the estimate $7.50 get split between the two items: 50/50, 80/20, or something else? Although, doing a little research, and this link seems to indicate (assuming this is what Apple used) to that the touchscreen/cover glass are an integral unit:

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re: IPhone 5 bill of materials estimate is $167.50
gatorfan   9/14/2012 3:25:51 PM
Not just brand but integration and finish. Some poopoo that as not valuable but using and touching an Apple product is unique and worth the price IMHO.

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re: IPhone 5 bill of materials estimate is $167.50
goafrit   9/13/2012 10:09:55 PM
Wow - that is very small. Apple does enjoy hefty margin because of great brand.

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