Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
kfield
User Rank
Blogger
re: IPhone 5 bill of materials estimate is $167.50
kfield   9/29/2013 11:19:01 AM
NO RATINGS
A great brand, maybe, but how long can Apple maintain charging a premium?

Dan Aquinas
User Rank
Rookie
re: IPhone 5 bill of materials estimate is $167.50
Dan Aquinas   9/14/2012 10:04:45 PM
NO RATINGS
I would be interested in the breakdown of the touchscreen/cover glass. How does the estimate $7.50 get split between the two items: 50/50, 80/20, or something else? Although, doing a little research, and this link seems to indicate (assuming this is what Apple used) to that the touchscreen/cover glass are an integral unit: http://www.corning.com/specialtymaterials/products_capabilities/iox/ioxvsdiscrete.aspx

gatorfan
User Rank
Rookie
re: IPhone 5 bill of materials estimate is $167.50
gatorfan   9/14/2012 3:25:51 PM
NO RATINGS
Not just brand but integration and finish. Some poopoo that as not valuable but using and touching an Apple product is unique and worth the price IMHO.

goafrit
User Rank
Manager
re: IPhone 5 bill of materials estimate is $167.50
goafrit   9/13/2012 10:09:55 PM
NO RATINGS
Wow - that is very small. Apple does enjoy hefty margin because of great brand.



Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Book Review: Deadly Odds by Allen Wyler
Max Maxfield
3 comments
Generally speaking, when it comes to settling down with a good book, I tend to gravitate towards science fiction and science fantasy. Having said this, I do spend a lot of time reading ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
Post a comment
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
13 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Martin Rowe

Book Review: Controlling Radiated Emissions by Design
Martin Rowe
1 Comment
Controlling Radiated Emissions by Design, Third Edition, by Michel Mardiguian. Contributions by Donald L. Sweeney and Roger Swanberg. List price: $89.99 (e-book), $119 (hardcover).