Embedded Systems Conference
Breaking News
Comments
Oldest First | Newest First | Threaded View
GREATTerry
User Rank
Author
re: One in 10 smartphones gets returned, study finds
GREATTerry   10/3/2012 4:17:16 AM
NO RATINGS
"As technology devices become more complex and connected, pre-and post-sales support becomes more important in keeping returns low and consumer satisfaction for brands and retailers high." - Totally agree!!! This is the added value of retailers and people working in this service industry should be well trained and the I believe people will keep on shopping there if they get satisfactory service!

agk
User Rank
Author
re: One in 10 smartphones gets returned, study finds
agk   10/3/2012 1:46:37 PM
NO RATINGS
The phones are with many features nowadays.While shopping it is not possible to check their full functionality. Even though the manufacturers check them before dispatch any thing can happen for a few during transit and change of hands. There fore end sale points also can have computer system and software to check every models unique features for its correct functionality to solve this return problem and then handover it to the customer.

MindTech
User Rank
Author
re: One in 10 smartphones gets returned, study finds
MindTech   10/4/2012 3:21:08 PM
NO RATINGS
As a former Best Buy/Geek Squad employee, all of this is very true. Most products don't come with any instructions. Most offer minimal support online, assuming you can get online. And most people don't know what they want or need. So consumers buy things that they are told they should have (by media, friends, or sales people) and are given little help in understanding how to use the device. So retailers often provide support in training and setting up devices, often at the cost of their time or at the expense of the customer. The manufacturer of the device no longer has any responsibility to properly support the consumer. You want to make a great device that doesn't get returned as "defective", follow these steps: 1) Make a device that works right and simply the first time 2) Clearly identify through marketing what your device does (and does not do), and how it can be used in the life of your consumer 3) Make it easy to train new users (and please let experienced users skip the training), on device if possible 4) Make sure that when someone buys your device they have everything they need to use your device, or are clearly alerted that they will need to purchase something else to make your device work 5) Provide continued, easy to access, support and enrichment to your consumers so that they can get help when something does go wrong and so they can continue to find more ways your device can be useful to them as their experience using the device grows



Radio
NEXT UPCOMING BROADCAST
Why Connect a Car?
May 11, 1pm EDT Monday
Overview: Battle-hardened veterans of the electronics industry have heard of the “connected car” so often that they assume it’s a done deal. But do we really know what it takes to get a car connected and what its future entails? Join EE Times editor Junko Yoshida as she moderates a panel of movers and shakers in the connected car business. Executives from Cisco, Siemens and NXP will share ideas, plans and hopes for connected cars and their future. After the first 30 minutes of the radio show, our listeners will have the opportunity to ask questions via live online chat.
Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...