The Smartphone is replacing the PC and repeating its pattern. Today the common laptop is a commodity, very little innovation and very slim margins. The smartphone is going the same way. (Just look how few new features the iPhone 5 has vs 4S or SGS2 vs SGS3). An out of contract high end phone costs about $500-600. For that money you get alot of laptop hw. From pure component cost the same price for a phone is not reasonable. Prices will go down in a race towards the bottom and that is a race Apple can not compete in. They will become a niche player with about the same market share as they have in PCs today (7% or so).
I agree to some extent that Apples market share will suffer as commoditization of the smartphone continues. But I also believe that the fact that Apple has created an "ecosystem" of products that are relatively well intergrated with each other will help their cause. And I expect Apple will continue to find ways to enhance this strategy. Many people/families will have mulitple computing devices in addition to a smartphone. For these customers this ecosystem approach will continue to influence buying decisionsfor years to come.
NASA's Orion Flight Software Production Systems Manager Darrel G. Raines joins Planet Analog Editor Steve Taranovich and Embedded.com Editor Max Maxfield to talk about embedded flight software used in Orion Spacecraft, part of NASA's Mars mission. Live radio show and live chat. Get your questions ready.
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