Breaking News
Comments
Newest First | Oldest First | Threaded View
chipmonk0
User Rank
CEO
re: Does Amazon want TI's OMAP?
chipmonk0   10/17/2012 3:52:16 PM
NO RATINGS
Amazon staying with OMAP makes sense but are their any limits to the architecture that would limit its growth in future ?

rick merritt
User Rank
Author
re: Does Amazon want TI's OMAP?
rick merritt   10/16/2012 11:14:11 PM
NO RATINGS
I could see Amazon bringing on one or a part of one of TI's Omap design teams and doing some custom work in house while TI still has enough resoruces to push Omap in various embedded markets.

parity
User Rank
Rookie
re: Does Amazon want TI's OMAP?
parity   10/16/2012 2:45:04 PM
NO RATINGS
It may be all Amazon may want are the related TI OMAP patents for its portfolio. Amazon could then just use the same foundries that TI uses to build the chips/revisions.

pelle
User Rank
Rookie
re: Does Amazon want TI's OMAP?
pelle   10/16/2012 12:42:43 PM
NO RATINGS
Some years ago Nokia used to make their on SoCs and then suddenly decided to stop. At the time they annually sold about 400M phones and obviously reached the conclusion that it even at those volumes it did not make economic sense to keep designing asics. Also Nokia really excels at sourcing and logistics, that was never the problem. From that I am quite convinced that there is very little reason for a phone maker to do custom SoC. The only reasonable explanation for Apple doing it is fear of getting cloned. For Amazon to go that route is just ridiculous, they should drop Omap anyhow and look to MediaTek or Boxchip to cut costs even further.

mcgrathdylan
User Rank
Blogger
re: Does Amazon want TI's OMAP?
mcgrathdylan   10/16/2012 6:41:25 AM
NO RATINGS
I would agree. My initial reaction is that this doesn't make a great deal of sense for Amazon, but I do appreciate what Roger Kay says on page 2 of this story. Like everything else, it all depends on the purchase price. If they can get OMAP (or some portion of OMAP) for a song, maybe it makes sense. Otherwise, I don't know that it does. I am also not totally convinced that there really are advanced negotiations taking place on this.

GREAT-Terry
User Rank
CEO
re: Does Amazon want TI's OMAP?
GREAT-Terry   10/16/2012 3:45:34 AM
NO RATINGS
I don't think Amazon has to design its own chip or buy in TI's OMAP! They are not Apple and they really won't need to care who own the processor!



EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Creating a Vetinari Clock Using Antique Analog Meters
Max Maxfield
54 comments
As you may recall, the Mighty Hamster (a.k.a. Mike Field) graced my humble office with a visit a couple of weeks ago. (See All Hail the Mighty Hamster.) While he was here, Hamster noticed ...

EDN Staff

11 Summer Vacation Spots for Engineers
EDN Staff
11 comments
This collection of places from technology history, museums, and modern marvels is a roadmap for an engineering adventure that will take you around the world. Here are just a few spots ...

Glen Chenier

Engineers Solve Analog/Digital Problem, Invent Creative Expletives
Glen Chenier
11 comments
- An analog engineer and a digital engineer join forces, use their respective skills, and pull a few bunnies out of a hat to troubleshoot a system with which they are completely ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
45 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...

Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)