Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
chipmonk0
User Rank
Author
re: Does Amazon want TI's OMAP?
chipmonk0   10/17/2012 3:52:16 PM
NO RATINGS
Amazon staying with OMAP makes sense but are their any limits to the architecture that would limit its growth in future ?

rick merritt
User Rank
Author
re: Does Amazon want TI's OMAP?
rick merritt   10/16/2012 11:14:11 PM
NO RATINGS
I could see Amazon bringing on one or a part of one of TI's Omap design teams and doing some custom work in house while TI still has enough resoruces to push Omap in various embedded markets.

parity
User Rank
Author
re: Does Amazon want TI's OMAP?
parity   10/16/2012 2:45:04 PM
NO RATINGS
It may be all Amazon may want are the related TI OMAP patents for its portfolio. Amazon could then just use the same foundries that TI uses to build the chips/revisions.

pelle
User Rank
Author
re: Does Amazon want TI's OMAP?
pelle   10/16/2012 12:42:43 PM
NO RATINGS
Some years ago Nokia used to make their on SoCs and then suddenly decided to stop. At the time they annually sold about 400M phones and obviously reached the conclusion that it even at those volumes it did not make economic sense to keep designing asics. Also Nokia really excels at sourcing and logistics, that was never the problem. From that I am quite convinced that there is very little reason for a phone maker to do custom SoC. The only reasonable explanation for Apple doing it is fear of getting cloned. For Amazon to go that route is just ridiculous, they should drop Omap anyhow and look to MediaTek or Boxchip to cut costs even further.

mcgrathdylan
User Rank
Author
re: Does Amazon want TI's OMAP?
mcgrathdylan   10/16/2012 6:41:25 AM
NO RATINGS
I would agree. My initial reaction is that this doesn't make a great deal of sense for Amazon, but I do appreciate what Roger Kay says on page 2 of this story. Like everything else, it all depends on the purchase price. If they can get OMAP (or some portion of OMAP) for a song, maybe it makes sense. Otherwise, I don't know that it does. I am also not totally convinced that there really are advanced negotiations taking place on this.

GREATTerry
User Rank
Author
re: Does Amazon want TI's OMAP?
GREATTerry   10/16/2012 3:45:34 AM
NO RATINGS
I don't think Amazon has to design its own chip or buy in TI's OMAP! They are not Apple and they really won't need to care who own the processor!



Most Recent Comments
Stargzer
 
Or_Bach
 
Stargzer
 
Doug_S
 
Gustavo Litovsky
 
Gustavo Litovsky
 
Pablo Valerio
 
Stargzer
 
Stargzer
Radio
NEXT UPCOMING BROADCAST
Why Connect a Car?
May 11, 1pm EDT Monday
Overview: Battle-hardened veterans of the electronics industry have heard of the “connected car” so often that they assume it’s a done deal. But do we really know what it takes to get a car connected and what its future entails? Join EE Times editor Junko Yoshida as she moderates a panel of movers and shakers in the connected car business. Executives from Cisco, Siemens and NXP will share ideas, plans and hopes for connected cars and their future. After the first 30 minutes of the radio show, our listeners will have the opportunity to ask questions via live online chat.
Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...