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chipmonk0
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re: Does Amazon want TI's OMAP?
chipmonk0   10/17/2012 3:52:16 PM
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Amazon staying with OMAP makes sense but are their any limits to the architecture that would limit its growth in future ?

rick merritt
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re: Does Amazon want TI's OMAP?
rick merritt   10/16/2012 11:14:11 PM
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I could see Amazon bringing on one or a part of one of TI's Omap design teams and doing some custom work in house while TI still has enough resoruces to push Omap in various embedded markets.

brightfiber
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re: Does Amazon want TI's OMAP?
brightfiber   10/16/2012 2:45:04 PM
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It may be all Amazon may want are the related TI OMAP patents for its portfolio. Amazon could then just use the same foundries that TI uses to build the chips/revisions.

pelle
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re: Does Amazon want TI's OMAP?
pelle   10/16/2012 12:42:43 PM
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Some years ago Nokia used to make their on SoCs and then suddenly decided to stop. At the time they annually sold about 400M phones and obviously reached the conclusion that it even at those volumes it did not make economic sense to keep designing asics. Also Nokia really excels at sourcing and logistics, that was never the problem. From that I am quite convinced that there is very little reason for a phone maker to do custom SoC. The only reasonable explanation for Apple doing it is fear of getting cloned. For Amazon to go that route is just ridiculous, they should drop Omap anyhow and look to MediaTek or Boxchip to cut costs even further.

mcgrathdylan
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re: Does Amazon want TI's OMAP?
mcgrathdylan   10/16/2012 6:41:25 AM
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I would agree. My initial reaction is that this doesn't make a great deal of sense for Amazon, but I do appreciate what Roger Kay says on page 2 of this story. Like everything else, it all depends on the purchase price. If they can get OMAP (or some portion of OMAP) for a song, maybe it makes sense. Otherwise, I don't know that it does. I am also not totally convinced that there really are advanced negotiations taking place on this.

GREATTerry
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re: Does Amazon want TI's OMAP?
GREATTerry   10/16/2012 3:45:34 AM
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I don't think Amazon has to design its own chip or buy in TI's OMAP! They are not Apple and they really won't need to care who own the processor!



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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