Having seen Audience's technology demoed a couple of times, I have to say I don't think the firm really needs Apple to make or break it. It's great technology, which produces good results and has plenty of other design wins.
EE Times video of Audience demo here: http://www.youtube.com/watch?v=AegzOrWoNdE
Voice command is a very good stuff. However, the Siri now in iPhone is still far from the real voice command. As a non-English speaker, I found the Siri can't recognise my command almost 90% of the time. While Apple developed a version of Siri with my mother tongue, it still can't do a good job recognising my command. This time, I'm sure it is not because of my pronunciation or intonation. It is just the technology not mature enough! I hope one day I can really command my gadgets fully with voice!