Breaking News
Comments
Newest First | Oldest First | Threaded View
rick merritt
User Rank
Author
re: Custom cores in the cards for AMD, ARM?
rick merritt   11/1/2012 3:03:26 PM
NO RATINGS
Take a look inside that new ARM Cortex A57 at http://www.eetimes.com/electronics-news/4400351/ARM-A57-core-detailed-in-technical-session

Pontikakis
User Rank
Rookie
re: Custom cores in the cards for AMD, ARM?
Pontikakis   10/31/2012 10:16:11 PM
NO RATINGS
AMD has announced that they are launching a new ARM Cortex-A57 64bit ARMv8 Processor in 2014, targetted for the servers market. http://armdevices.net/2012/10/31/amd-makes-arm-cortex-a57-64bit-server-processor/ ARM is getting hot lately, and they do compete with INTEL on server-side thus, it is not a bad strategy that AMD wants to jump in and ride the waves of ARM. If they have a good execution plan, they can make it work.

TarraTarra!
User Rank
CEO
re: Custom cores in the cards for AMD, ARM?
TarraTarra!   10/31/2012 4:18:39 PM
NO RATINGS
Designing their own cores does make sense for them - otherwise they do not have any differentiation. I doubt the one-size-fits-all cores from ARM can address all the markets. I would suspect that ARM's own cores would likely want to retain dominance in the mobile space and are targetted to those market first. This is not to say that they cannot be used in servers but a dedicated server design would compete better. Based on the news coming out of the ARM camp, it seems to validate this - almost all of them - AppliedMicro, Cavium, Qualcomm, nVidia are indicating they have their own core designs. AMD does have decades of experience designing CPUs so that is their strength - the question is that of execution and focus when trying to ride two horses at once.

pkandel
User Rank
Rookie
re: Custom cores in the cards for AMD, ARM?
pkandel   10/31/2012 1:06:31 PM
NO RATINGS
Nvidia kind of has to say that...Qualcomm gets time to market, and at Qualcomm's volumes, that can justify the investment.

rick merritt
User Rank
Author
re: Custom cores in the cards for AMD, ARM?
rick merritt   10/31/2012 2:29:02 AM
NO RATINGS
AMD is unique in that in can do both x86 and AMD, but as analyst Nathan Brookwood pointed out to me over lunch today, there's no great advantage to that. Also, Nathan said he thinks there's no great advantage to designing your own custom core either given ARM is doing a pretty good and timely job covering the waterfront with its own designs. Nvidia Tegra folks say Qualcomm, for example, went to a lot of trouble to design its own ARM cores but is not getting a huge technical advantage with them.

krisi
User Rank
CEO
re: Custom cores in the cards for AMD, ARM?
krisi   10/30/2012 3:24:51 PM
NO RATINGS
Highly puzzling strategy for AMD...you are #3 in a market where #1 is doing x86 and #2 is doing its own ARM cores...so you decide to do both???



Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Feast Your Orbs on My Jiggly Exercise Machine
Max Maxfield
50 comments
Last weekend, I was chatting with my mother on the phone. She's all excited that I'm coming over to visit for a week in November. "I'll be seeing you in only seven weeks," she trilled ...

latest comment kfield Toy....or agony? :-)
Glen Chenier

Missing Datasheet Details Can Cause Problems
Glen Chenier
3 comments
It is often said that "the devil is in the details." All too often those details are hidden deep within a datasheet, where you can easily overlook them. When a datasheet reference circuit ...

David Blaza

RadioShack: The End Is Nigh!
David Blaza
123 comments
I'm feeling a little nostalgic today as I read about what looks like the imminent demise of RadioShack, at least as we currently know it. An old ubiquitous cartoon image popped into my ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
47 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...