Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 2 / 2
junko.yoshida
User Rank
Blogger
re: Yoshida in Japan: Sharp tripped by engineering ego
junko.yoshida   11/4/2012 5:03:45 PM
NO RATINGS
Certainly, they didn't have to put everything behind displays. But the truth is, for many Japanese CE manufacturers, this was about "TV business" (not about "display" business). You need to understand that TV division at many of these companies has been the main pillar of their business for decades. That means, their division had more sways in getting support and budget in investing further in its business. Japanese CE vendors could have chosen to buy displays from someone else (which Sony eventually did, but that did not help them either), so that they didn't have to make HUGE investment in manufacturing displays on their own. But again, remember, many engineers at Japanese CE vendors devoted their lives in developing and perfecting flat panel display technologies of their own. For them, this was personal. It was, in many ways, unthinkable for them to drop their R&D project and walk away from it. Hence, the engineering ego becomes the issue, while much to be blamed, in my opinion, is the lack of management directions to navigate the changing market and business. Japanese believed that controlling their own flat panel display technology development and production was to control their own fate in the TV business, which Samsung managed to do successfully.

Bert22306
User Rank
CEO
re: Yoshida in Japan: Sharp tripped by engineering ego
Bert22306   11/3/2012 10:06:05 PM
NO RATINGS
Iniewski, I gotta tell you. I never wanted a plasma. Yes, in the early days, they had greater contrast than LCDs and they were bigger. But they were always power hogs (you could easily feel the heat emanating from them), they were for the longest time only ED quality, meaning 480 lines vertical, they suffered from burn-in, so that owners even obsessed over the station ID bugs, they weighed a lot, and they were thicker by far than LCDs. So I happily waited for LCDs to grow and grow, and for their contrast ratio to increase, until I finally bought one of the earlier 26" ones, happily retiring my previous 25" CRT TV. And then moved up from there. So, do I think that Panasonic couldn't have helped but believe in Plasmas exclusively? Uuuh, no. That's the thing. It shouldn't matter what people gush over today. What should matter is to see the trends of the technology.

osm3000
User Rank
Rookie
re: Yoshida in Japan: Sharp tripped by engineering ego
osm3000   11/3/2012 6:35:08 PM
NO RATINGS
I really don't understand why they put every thing behind displays ? Aren't there other products like mobiles, players, tablets,....etc to invest in ? And besides, was it really hard for them to understand that plasma displays are slightly better than LCD displays? Why they needed all this time to realize that? The Panasonic new president simply tried it himself to judge !

krisi
User Rank
CEO
re: Yoshida in Japan: Sharp tripped by engineering ego
krisi   11/3/2012 1:16:04 PM
NO RATINGS
To @Bert22306, plasma display is technical superior in many ways, I remember the days that everyone wanted one so you can't blame them for pushing it...I was surprised myself when LCD beat it and too over the market, so much worse picture quality...but then OLED is going to kill LCD shortly so the story continues, you have to be nibble in this business and Japanesse corporation seem to be too slow in reacting to changing market conditions and users preferences...I suspect this is rooted in their culture...they do much better in automotive biz because cars have essentially not changed much in 50 years (they only piled lots of electronics into it)

resistion
User Rank
CEO
re: Yoshida in Japan: Sharp tripped by engineering ego
resistion   11/3/2012 9:54:09 AM
NO RATINGS
Billion-dollar commitments to a single technology never succeed. If it takes so much investment, it's clearly not the simplest or most practical path at the moment. Especially with the irony of calling it the most "cost effective" choice. Unknown costs always linger somewhere along the way, and always exceeding initial revenues. But these technologies have so much irrationality behind their catchy 3-letter acronyms like PDP, EUV, PCM, it approaches addictive behavior.

Bert22306
User Rank
CEO
re: Yoshida in Japan: Sharp tripped by engineering ego
Bert22306   11/3/2012 8:18:11 AM
NO RATINGS
So, CRT displays are to Sony what plasma displays are to Panasonic? The eventual success of LCDs was almost inevitable, as far as I could tell. Too many advantages to pass up (power consumption, weight, bulk, pixel count, relative immunity from burn-in problem that plagued CRTs and PDPs). But why tie the past and the future of Japan Inc. only to disply technologies? Apart from companies like Sony and Panasonic sticking doggedly to their original "favorite" display types, wasn't their slow adoption of digital personal electronics also a big factor? Like, the Walkman that never morphed into an iPod-like device?

junko.yoshida
User Rank
Blogger
re: Yoshida in Japan: Sharp tripped by engineering ego
junko.yoshida   11/2/2012 9:09:22 PM
NO RATINGS
Well, Mr. Okuda just became Sharp's president earlier this year...

krisi
User Rank
CEO
re: Yoshida in Japan: Sharp tripped by engineering ego
krisi   11/2/2012 8:10:53 PM
NO RATINGS
"We lacked a sense of speed" - should he resigned after admitting that?

<<   <   Page 2 / 2


Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Carlos Bueno

Adventures in Userland
Carlos Bueno
Post a comment
Editor’s Note: Excerpted from Lauren Ipsum: A Story About Computer Science and Other Improbable Things, author Carlos Bueno introduces us to Lauren and her adventures in Userland. ...

Max Maxfield

Tired Old iPad 2 vs. Shiny New iPad Air 2
Max Maxfield
9 comments
I remember when the first iPad came out deep in the mists of time we used to call 2010. Actually, that's only four years ago, but it seems like a lifetime away -- I mean; can you remember ...

Martin Rowe

Make This Engineering Museum a Reality
Martin Rowe
Post a comment
Vincent Valentine is a man on a mission. He wants to make the first house to ever have a telephone into a telephone museum. Without help, it may not happen.

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...