Re: How could the guy keep a straight face? I think he had practice. If you watch the Chrysler version of this (http://www.youtube.com/watch?v=MXW0bx_Ooq4), the first two minutes is a virutally identical script, but funny to see in an automotive instead of industrial context.
The technician who finishes the video - isn't he the same actor from the Rockwell video?? (And I LOVE what he says to tell customers at 3:30 into the video!)
Fun stuff! I think marketing may have lent a hand with, "Here at Rockwell Automation's world headquarters, research has been proceeding to develop a line of automation products that establishes new standards for quality, technological leadership, and operating excellence. With customer success as our primary focus..."
I was recently at Lowes.com looking at how-to videos for flooring, e.g. http://www.youtube.com/v/f2MyCZKcSZQ
But I just kept getting distracted from the project at hand, thinking about all those problems I used to have with capacitive diractance and how the Retro Encabulator helped me!
(Same guy from the video now doing instructional videos for Lowe's...)
What a great question. I have seen the video a few times over the years but had never done any research. You inspired me to do a search on "Rockwell Retro Encabulator video" and came up with a hit on wiki.
We engineers take grief all of the time for being "different". It takes an engineer to recognize the total BS in the video and really enjoy it.
Engineers do have fun.
I am really curious how the Rockwell Retro Encabulator video came to be. They use real company logos and products, so perhaps this was a contest for their salespeople on who could deliver this complete BS with most gusto. Does anyone know the real story?
MarvA - That is a good one. If more companies put that kind of creativity into their ads, I certainly wouldn't mind watching them.
One of the nice things about Youtube is that it has allowed so many really talented and creative individuals to showcase their work. Too many to list.
Good ones. Humor is best with a suprise at the end. Super Humor works even though the surprise is known. I've replayed this one many times and it's still funny.