Totally agree. I must say that I can't understand how anyone could be in favor of preserving print for technical information - I used to spend about half my time filing papers in different ways so that I could find them; now that is done in a few seconds with search software on my computer. But video: exactly as betajet says.
20 years ago, riding on the Caltrain to San Francisco from Redwood City, I could look down from the top deck of the car I was sitting in and see dozens of people reading newspapers, magazines and books. 5 years ago I looked down and saw three people reading magazines and a dozen listening to music and podcasts on digital devices. Two years ago I saw no one reading anything. All content consumed was in the form of video.
12 years ago I started writing to clients that if they didn't get back on board with supporting an independent press with advertising they were going to lose their media. 6 years later I gave up trying to convince them and started writing a blog at how we needed to adjust our communications strategies to new media, including video, and start getting used to paying for our content or see it turn into regurgitated marcom copy.
I hate to say I told you so.
UBM has been one of the few media companies that has demonstrated a willingness to evolve.
Like Bert, I haven't seen a print version for a looong time. Two things will make the e-version great:
- Availability of PDFs of articles, expecially those with any tutorial content - this could be improved
- a good search fucntion (which you already have in large part
In other words, this doesn't bother me a bit, but keep improving the online version.
@betajet- I respect what you're saying. I'd clarify my "post-literate" society remark by noting that I'm not commenting on which format is "better." I'm simply stating what is. Since the remark is reductionist by definition -- i.e., clearly not EVERYBODY is in a post-literate "I'll consume video, video, video" -- I think it's more the case that I'm a little bit ahead of the curve.
Two comments and two questions: Convenience is on the side of online; the pdf route is an ongoing experiment. Have you seen EE Times Confidential?
Are you willing to pay for content in depth?
“you can access EE Times anytime, anywhere (computer/tablet/phone)”: While I don’t necessarily disagree with the move to digital, the above is not a true statement. Perhaps one day it will be, but I have the same issue with it that I do with storing my music on the cloud: I can not access the internet in all places. There are many places in this country (I’m in the US) where connectivity is still an issue. Folks living in large cities still tend to forget that.
Alex has it right up to a point: the old like print or digital text; the young less so and like the idea of video. I remember when building a helicopter surveillance sight that the combination of text, digital text and video was a good mix but the video was structured and focused on the really difficult to understand instructions.
I used to like ripping out interesting articles for future ref and still do. Can I suggest that you use an on-line format which allows the reader to download pdf versions by article? That would be really good because I'm not someone who wants to be connected to the web all the time - just when I need to be (good for security and when in places with poor wireless/3G/4G) so archiving on hard disc is my way to go. Comments?
My surprise is, I thought you had ALREADY gone all-digital! Used to read the paper version years ago. Wait. What's the date on the article? Nope, it's today's date alright. Not a nostalgic retrospective. How odd!
The electronic veriosn works just fine for me. And it's a lot easier to write comments when you've just read the article. I think the reader comments are immensely useful. I'd hate to go back to articles sans the EEs' comments.
Welcome to pure digital then :- ) Now that you are going down this path, may I suggest that you let some air into your typography on your site? This Arial font is such a turn off on the screen. As your print publication design folks can tell you, getting the layout design right is art and your print pub is very good, and readable, which is the main point. Your website needs the same quality, I must say. I like Fast Company website, for example. I know I know it takes a lot of work to overhaul the website but it'll be worth it :- ) Thanks!
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