Breaking News
Comments
Newest First | Oldest First | Threaded View
IDontUseTheForumSoWhyAmIForc
User Rank
Rookie
re: iPhone 5S pictures leaked?
IDontUseTheForumSoWhyAmIForc   12/12/2012 6:03:30 PM
NO RATINGS
It's all about keeping your brand name, front and center in the eyes of the public. If apple didn't release these pictures then the masses will start to think about other option ... and possibly purchase them instead. By keeping up the illusion of new and innovated releases, apple keeps the mind of the people (?lemmings?) focused on themselves and not android or BB or windows 8. Lets face reality ... apple may have taken the lead out of the gate, but they have lost wind in the backstretch. The other phone makers have equaled and in many cases surpassed apple in quality, usability and design. If the enormous profit margins are to continue then you need to keep people using apple products. Luckily for apple, their marketing prowess has kept them ahead, but the masses are slowly educating themselves thus eroding apple's market share. To keep people interested, you need to tease them ... the pictures are a good start.

SylvieBarak
User Rank
Rookie
re: iPhone 5S pictures leaked?
SylvieBarak   12/10/2012 7:28:42 PM
NO RATINGS
If it aint broke, don't fix it?

ChipConnoisseur
User Rank
Rookie
re: iPhone 5S pictures leaked?
ChipConnoisseur   12/9/2012 11:25:35 PM
NO RATINGS
No surprise here. iPhone 5S will look identical to iPhone 5. Apple is being boring once again.

Doug_S
User Rank
CEO
re: iPhone 5S pictures leaked?
Doug_S   12/7/2012 8:38:09 PM
NO RATINGS
Seems like this would be too early for a model that would be debuting next fall. There are rumors about a spring release of a 5S, but that seems too quick. Not sure why they would release so soon for incremental improvements. Given the T-mobile announcement and the ongoing negotiations with China Mobile, I think it would be more likely this is a different SKU of the 5 designed for one of those customers.

Paul Boldt
User Rank
Rookie
re: iPhone 5S pictures leaked?
Paul Boldt   12/7/2012 6:55:08 PM
NO RATINGS
As a quick note ... I am not sure if "A6X" is a typo because the iPhone 5 uses an A6 not an A6X. The "X" processors are appearing in the 10" iPads. Paul



Flash Poll
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
The Engineering Life - Around the Web
Terry Cutler, CTO, Digital Locksmiths

The USB Keys in the Urinal
Terry Cutler, CTO, Digital Locksmiths
Post a comment
Security is a major obsession today, particularly as the industry makes the shift from traditional, standalone devices to the design of connected, networked systems that are “always ...

Engineer's Bookshelf
Caleb Kraft

The Martian: A Delightful Exploration of Math, Mars & Feces
Caleb Kraft
6 comments
To say that Andy Weir's The Martian is an exploration of math, Mars, and feces is a slight simplification. I doubt that the author would have any complaints, though.

Design Contests & Competitions
Caleb Kraft

Join The Balancing Act With April's Caption Contest
Caleb Kraft
58 comments
Sometimes it can feel like you're really performing in the big tent when presenting your hardware. This month's caption contest exemplifies this wonderfully.

Engineering Investigations
Caleb Kraft

Frankenstein's Fix: The Winners Announced!
Caleb Kraft
8 comments
The Frankenstein's Fix contest for the Tektronix Scope has finally officially come to an end. We had an incredibly amusing live chat earlier today to announce the winners. However, we ...

Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)