Since 2007 , STM to improve margins exited memory products formed Numonyx .Yet today in 2012 STM faced with same margin improvement issues...Many strategic decisions have failed for STM inthe last few years to name Genesis acquisition , ST-Ericsson JV ,etc
I had the possibility to attend several speeches of Mr Pasquale Pistorio when he was CEO of ST and for sure he was a CEO with a vision. Said that he decided his successor in the person of Mr Bozzotti. It will be interesting to interview Mr Pistorio on his dolphin vision or lack of vision....
When its said that STM soon can be global leader in number of application I think its just word of mouth from their CEO. Sure one area STM is in very sensation and popular situation right now is their MEMS and sensor business, but other like application like car infotainment, gaming devices,set top box chip-set or DSP will not become leader although in time to come. If we go inside many application today like smartphone, tablet, GPS, set top box and etc, there are few STM made chips in it. The likes of Atmel, NXP, TI, Marvell and Qualcomm if oftenly found. Like Micro-controllers how STM want to beat the likes of Renesas, Freescale, Microchip Tech., or TI that is more innovative products.In car infotainment chips from Freescale, NXP, TI and emergence vendor like Nvidia is popular and hard to beat. That's all.
Another one bites the dust....More proof that ARM is bad news for everyone. ARM brings nothing but commoditization. Nobody wins in the commodity market. We went thru TI, Freescale, STE. Next one is Marvell, then Broadcom. Send ARM back to UK.
Increasingly people say there is little advantage in the heavy lifting of designing a custom core because ARM is coming out with solid cores every year.
It may be true that ARM hollows out tech innovation at SoC players with key cpu and gpu cores just as Intel did to PC makers by owning the high value ingredient.