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cbbear
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re: Yoshida in NY: Can ST-Ericsson shrink to survive?
cbbear   12/17/2012 5:18:22 PM
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Nothing to do with Europe. US-based TI, Intel and Freescale went the same path even before ST did.

timemerchant
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Rookie
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
timemerchant   12/14/2012 1:38:45 AM
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Maybe not so much lack of engineering skills, but maybe thinking in Europe needs to change. Clear out the banking type scandals, have smaller companies with less red tape, get the lazy off social life support/ welfare, and actually contribute (ie. Don't outsource to China at costs that don't allow them to produce quality, and then sell the stuff at German quality prices). Markups are too high in Europe or the UK (and Oz), so they will never be able to compete with Asian suppliers. Tax rates and the dole don't help either -- its that simple.

krisi
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CEO
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
krisi   12/13/2012 4:05:26 PM
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I see your point Yunko...I still think you don't need that many people...not sure you need to cover in your product line all telecom standards unless you are doing huge SoC that cover all of them

holahola
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Rookie
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
holahola   12/12/2012 6:53:09 PM
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Ideally, you would expect a product company to have solid engineering/management skills, but in most cases they have minimal skills and talent (focus more on profit margin and staying afloat and Wall Street expectations, no more focus on real enegineering talent), and so there are plenty of repeated mistakes along the way.

junko.yoshida
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Blogger
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
junko.yoshida   12/12/2012 4:30:44 PM
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That was my original thinking...but then, when you think about all the other telecom operator-related stuff you need to do (beyond chip design)especially when the world has so many different cellular standards with different flavors, it suddenly dawned on me that this may be a business that NO chip company wants to be in. Seriously, it appears to require a lot of people to address the "global" cellular market.

marcos83
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Rookie
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
marcos83   12/12/2012 3:54:24 PM
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ST-Ericsson have never seemed a solid company to me. They seemed a mish-mash of several divisions that were formed by necessity rather than some unique ideology such as what Apple have. ST should be even more ruthless and define a very clear ideology of how they will re-dominate.

krisi
User Rank
CEO
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
krisi   12/12/2012 3:49:11 PM
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5,000 people for a mobile chip company sounds too high and bloated...there are many companies that have less engineers...perhaps having too many people is a problem for Renesas or ST-Ericsson

junko.yoshida
User Rank
Blogger
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
junko.yoshida   12/11/2012 12:12:39 PM
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The point of the story is this: As more and more chip companies are asked to do everything from chip design to software development and designing a "platform," chip companies ought to get paid more or find another bis model ( or simply going out of business.) Especially in a highly competitive mobile chip world, this sure ain't looking sustainable.

GeeKv2
User Rank
Manager
re: Yoshida in NY: Can ST-Ericsson shrink to survive?
GeeKv2   12/11/2012 11:00:42 AM
NO RATINGS
No doubt ST's exit is a major blow to Ericsson. It would be very interesting to see who would want to partner with them now to fill ST's void. Or who knows, Ericsson will shut the handset modem shop altogether.



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