How can there be a "proper microserver market" when there aren't even proper micro-server chips for it? This is like saying "there isn't a proper laptop market" 15 years ago before laptop chips even existed.
Intel's recently announced micro-server chip is not even a good one. Avaton will be their first micro-server chip. And ARM has to wait until Cortex A57 for their first proper micro-server chip. So it looks like we don't even have proper chips yet, so of course there isn't a market for this. The market will only begin to shape-up in 2014 and beyond.
And of course ARM is "hyping up" their ARM chips. Why wouldn't they? They will be more scalable and have better energy efficiency and performance/watt than Intel's chips. And Nvidia is set to make a big entrance in 2014, too, with its Project Boulder.
And first you go on and accuse ARM of "hyping it up" and then criticize them for having to build an ecosystem in record time. Well that's exactly why they are talking about it - to get momentum and to build that ecosystem.