Ditto Kris! 10X increase would mean people in developing economies will be dumping their 'dumb' phones and get entry-level smart phones. People in these economies tend to keep things longer; a majority of them use it for texting and voice calls.
It reads "In 2011, MediaTek sold 550 million feature phone chips, but shipped only 400 million units this year. It has increased smartphone chip shipments from 10 million units in 2011 to 110 million units this year."