I've never thought of Japan as being brilliantly innovative. Japanese expertise has historically been in *refining* existing products and processes.
What is happening to major Japanese electronics firms now recapitulates what previously happened in other areas, like steel.
Japan is suffering now in electronics because things eventually become fungible commodities, largely equivalent and available from multiple suppliers, and competition reduces to price, where the lowest cost producer wins. For structural reasons, Japan *can't* be the lowest cost producer, and can't compete on price.
The Japanese TV makers are a good example. When big flat screen TVs were the hot must have product, they invested heavily in the capacity to make them and did well. As the high end of the market became saturated, prices began to drop, and Japanese manufacturers found themselves in a position where they couldn't make money on TVs at the prices they could sell them for, because their costs were too high.
I'd fault the JApanese TV makers for not seeing the cyclical natue of the market and the handwriting on the wall. They arguably should have looked to reduce their exposure in TV and looked for other markets to address. Sooner or later, what you make will become a commodity competing on price. *Can* you compete on price? Should you try, or should you look to leave the market before that point and find other things to do?
it's unclear whether listing "Marketing Matters" as a Top Ten anything in 2012 is noteworthy or pathetic. Marketing has always mattered, not just the obvious B2C, but just as importantly B2B. Tech companies esp. B2B) are almost universally managed by engineers, who have some modest intellectual appreciation of the need for marketing but, in their gut (read budgets), consider it a waste of time. Why? Because B2B marketing has been more faith-based than data-driven. Thank goodness behavioral economics is now proving what we B2B marketeers have known for years. Humans (even engineers) buy for all sorts of reasons, some logical, some illogical. Fear, greed, love, hate, security, etc. are all powerful emotions which drive the purchase of anything, from cellphones and cars, to $50M lithography tools. Anyone who thinks those decisions are driven solely by data do it at their own peril. The landscape is littered with companies with great technology and products but lousy marketing. Remember DEC?
As consumer products became more software-based than hardware-based, including cameras, music players and smartphones, they began to change rapidly in shortening cycles. If you are focused on perfecting the means of physical production, you will fall behind in rapid, iterative design. You need a culture of constant change and risk taking to keep up. Charlie Babcock, editor at large, InformationWeek
Working for a major distributor I can tell you that Japanese suppliers are on the lowest rankings due to poor marketing, communication and just about every facet that we need to help sell product.
On the other hand Microchip and LinearTech product walks out the door with little stress in large numbers. What would I sell...what would customers buy?
Sucessful sales depends solely on people in the supply chain pleasing each other with goods and services to sell. Many if not most in the channel cannot clip their ticket if the end customer cannot fullfill his need at that moment that he chooses.
So why in this day and age do so many in the supply channel still believe they are doing the customer a favour selling to them and making it hard?
Bert, I have to agree with you regarding Japan's innovation perspective. The big Japanese firms power was in tuning production and yields. They typically did not lead the industry but implemented things very quickly and with a rigor aimed at production/yields. The cloud hype is an interesting phenomena that everyone seems to want to jump onto the bandwagon. Until the internet is really EVERYWHERE and SECURE I would not trust any mission critical work/data there.
The "software is free (freemium)" topic is an interesting one. The drivers and the OS must be free in order to sell hardware, but at the top of the stack, it is the apps that command most of the profits.
Some software is free or "freemium", other software is expensive, and hardware usually falls in the middle.
Having been to Japan 30+ times on behalf of several top US IDMs since the late 1980s I could see what was going on. Japanese domestic demand was stagnating following their Real Estate Bubble and the US had switched attention from Japan, its loyal vassal since WW II, to Communist China and giving the store away. Japanese Consumer electronics companies, especially the Semiconductor co.s had hitched their stars to the US market. But outsourcing in the US ditched Japan. At the instigation of Wall St and Wal Mart, both US and Japanese technolgies were xferred to LCMRs like Taiwan, So. Korea which unlike Japan had a fresh crop of US trained PhDs who could absorb them very quickly. Japanese inductry could not keep up with the newcomers because they were used to experimental R&D, could not speed up work by modeling. So in short Japan got priced out by neighboring countries who could speak better English, do better Math and worked harder.
Maybe this is an age-related perspective thing.
I never thought of Japan Inc. as being the great innovator that others mention. Instead, they took technology that already existed (cameras, including high end cameras, electronics, automobiles,) and they made these for less. Over time they tweaked the designs too. Japan is now going through the same changes that Europe and the US went through, perhaps 20 to 30 years earlier. I think the term "innovator" is too often used to mean, package a well-known product in a nice, trendy form factor, and call it brand new.
China is today what Japan was right after WWII. No doubt, China will also move more into design. So I see Japan and China as nothing more than two countries going through the same evolutions as the US and European countries went through previously.
The "Internet of Things" is mostly press hype. It's an on-going trend which arguably started with the telephone network. Perhaps academia also capitalizes on the press hype, as a shorthand term that everyone (thinks they) can understand. The Internet has ALWAYS been "of things." The only change is, as processing has gotten cheaper, the "things" have become more and more numerous. Used to be only mainframe computers, right? Went to minicomputers, then personal computers, then the peripherals of these PCs, then sensors, then smartphones and tablets, why not refrigerators, coffee brewers, and cars?
"The cloud" is another example of hyped. "The cloud" is something built up from two-way networks. The Internet, helped considerably when the WWW was introduced, gives this "cloud" a big boost, however it existed even before the Internet. Don't believe me? Search under "X.25 networks." I was doing "cloud computing" back in the early 1970s, logging onto some large mainframes which could have been anywhere, from remote keyboard terminals connected to modems, with paper tape for non-volatile storage.
IMHO Japan was on a roll and overgrew itself. The world did not need a dozen vertically integrated electronics giants making everything from chips to drives to TVs and washing machines. The dozen giants now weighed down by their own heft are slowly and painfully getting pruned back to four or three.
Hopefully the corporate cutbacks will release some of the talent needed to ignite Japan's dormant startup community.
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