"The power of smart TV search 'will lie in the content deals and aggregation that platforms can achieve,' explained Border."
Honestly, I'm at a loss why there's this mental block on the subject of smart TVs.
I do agree with those who mentioned features like voice recognition, or other local bells and whistles, although those are also not necessary. But on this content thing, why do people make such a big deal of content, when there already are so many content aggregation sites out there that anyone can use?
Do tablets and smartphones sell because their manufacturers have walled off a lot of content? No. Do HDTVs sell because the manufacturers walled off content? Also no.
People already have their content sources figured out, and anyone who uses Internet TV knows that ever more portals become available over time, without any one CE vendor having to make any special deals with anyone. If anything, it is the attempt at making special deals that have gotten vendors, such as Apple and Google, in trouble with the owners of the TV content, in the past.
A keyboard doesn't take the place of other remotes (ie direct tv or uverse) but it does allow good solo operation of web services.. I don't really think that it's necessary to have a universal TV interface. As long as they enable access to the most desired services, that's good enough. I'm still wondering who is actually using apple tv or google tv. I don't understand the value prop...